Internet
March 18, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"1ddcc0fd77f0cc5ed6d4a2d9a8331f79","s":"d5fe304e034788e7"}
Share your thoughts. Click here