Internet
March 19, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"a64b703a554063acb6bec33879006a71","s":"2d134fbad55d67e9"}
Share your thoughts. Click here