Internet
March 20, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"a3d8420e6788ed7ab88bc0e9d8f65382","s":"1ca7cc05d30a19e8"}
Share your thoughts. Click here