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Internet

Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique

March 21, 2013

 

By Staff reports

Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”

Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.

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  1. Luxury Unfiltered: How German luxury automakers lost the plot
  2. EssilorLuxottica hosts vision innovation summit
  3. BMW brings 1986 Art Car to Hong Kong
  4. Nina Ricci loses creative director
  5. Of luxury options for Valentine's Day, millionaire millennials prefer Porsche, Louis Vuitton
  6. Tequila Don Julio returns to Governors Ball
  7. Burberry unveils collection inspired by Queen Elizabeth II
  8. Béatrice Goasglas appointed CEO of Tag Heuer
  9. UK tourism not likely to see effects from Manchester Arena attack
  10. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
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