Internet
March 21, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"699f9fded68446e16c88f4c40ea1ba65","s":"796da3b86cd56629"}
Share your thoughts. Click here