Internet
March 26, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"1aa0d1cdb5c752273c6906c69f1e0de4","s":"79ca0bfa1a45ae04"}
Share your thoughts. Click here