Internet
March 26, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"006ef76adafd21a1bbfe22aa77ff1d7a","s":"e5c74dcd6c13ca34"}
Share your thoughts. Click here