Internet
March 27, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"a41ed980964b8cb2f786457b4041bcd4","s":"990e46717ad3b819"}
Share your thoughts. Click here