Internet
March 27, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"2aa0581448ab2b890edbf202c88212e6","s":"6d92652a90affa0a"}
Share your thoughts. Click here