Internet
March 27, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"2cadeb89cc4a86419108eab0ba55bf01","s":"425e1293313a6dbb"}
Share your thoughts. Click here