Internet
March 27, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"d8b519246e6b0d525bd8c2d4ae24615e","s":"16f8e3bec0d2c320"}
Share your thoughts. Click here