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Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique

April 5, 2013

 

By Staff reports

Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”

Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.

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  1. Farfetch spotlights Mexico City in spring/summer campaign
  2. Rosewood Hotels introduces gender-neutral parental leave
  3. Chanel makes ambassadorship with model Bhavitha Mandava official
  4. ‘Choose your own drive’ film from Lamborghini honors International Women’s Day
  5. Pomellato's 'Nudo' collection inspires AI-generated campaign imagery
  6. Saks Global to shutter more store locations
  7. Mercedes-Benz celebrates International Women’s Day
  8. LVMH Beauty, Parfums Christian Dior gain deputy CEO
  9. Air France stitches product story into fashion-forward campaign visuals
  10. Singer Troye Sivan signs on as Penfolds creative partner
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