Internet
April 9, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"6fdbc6dd545346578c90a920b40568ae","s":"c8ac88d4d8c23fa8"}
Share your thoughts. Click here