Internet
April 9, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"4f1a0770b5676daac2566c73dabf41b6","s":"b05d275ecdcdef1a"}
Share your thoughts. Click here