Internet
April 15, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"13a9f1d184fbd1a7560710d3818d837a","s":"cd55ac44247b9ee5"}
Share your thoughts. Click here