Internet
April 15, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"199d42d106047bbfed3b2a3367fb7b69","s":"339d79f6f2070964"}
Share your thoughts. Click here