Internet
March 14, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"fd828760bf74577e45f933964ff8d9f4","s":"c54ab4ac1fc3375b"}
Share your thoughts. Click here