Internet
March 18, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"d4e0db1068c2809ccb76f0186f4e6848","s":"0be5d13433c36e27"}
Share your thoughts. Click here