Internet
March 20, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"d34483cba560c95b25697154f87ac771","s":"66d21d4a1f2692a4"}
Share your thoughts. Click here