Internet
March 20, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"f0a9deb7065f1cde2ddeb66b7a6db368","s":"92d2321af82da6a1"}
Share your thoughts. Click here