Internet
March 20, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"e74ec68c96ba3cae9e4b33d602d33a98","s":"10c483482e3ef789"}
Share your thoughts. Click here