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Internet

Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique

March 20, 2013

 

By Staff reports

Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”

Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.

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  1. Ruinart reveals annual Carte Blanche creative collaboration
  2. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  3. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  4. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  5. Moncler returns to the slopes for Grenoble campaign
  6. Capri Holdings closes Versace divestiture
  7. Louis Vuitton courts rapper Future as ‘Friend of the House’
  8. Dior builds five-story statement flagship in Beijing
  9. US lowers tariff on Swiss imports to 15pc
  10. Showcasing flagship, Brioni starts fresh on Rue Saint-Honoré
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