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Internet

Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique

March 20, 2013

 

By Staff reports

Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”

Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.

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  1. Luxury Women to Watch 2017
  2. Burberry bans exotic skins
  3. Estée Lauder Cos., Jo Malone launch AI scent advisor
  4. Kering to acquire jewelry manufacturer Raselli Franco Group
  5. Savannah College of Art and Design debuts SCAD LUXE research center
  6. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  7. Audi propels Santa into the future with electric sleigh
  8. Gucci studies connection in spring/summer 2025 campaign
  9. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  10. Dior builds five-story statement flagship in Beijing
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