Internet
March 20, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"6f8cd59fd114069ce38ea41559272216","s":"0c399b7e085cd69b"}
Share your thoughts. Click here