Internet
March 20, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"a2e509ef5e768b1045d13d76d5376ba7","s":"357370841a19c28d"}
Share your thoughts. Click here