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Retail

Wedgwood’s new experiential retail store format in China is litmus test for global rollout

August 13, 2020

China is Wedgwood's key growth market and the brand is aiming for double digit growth over the next three years. Image courtesy of Wedgwood China is Wedgwood's key growth market and the brand is aiming for double- digit growth over the next three years. Image courtesy of Wedgwood

 

By Dianna Dilworth

British home and lifestyle marketer Wedgwood has unveiled a new brand direction for its physical retail stores starting with its location in Shenzhen, China. Wedgwood stores worldwide are expected to follow suit if this one does well.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Exclusive Resorts purchases Inspirato for $59M
  4. Ennismore picks Bangkok site for first-in-region SLS Residences
  5. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  6. Savannah College of Art and Design debuts SCAD LUXE research center
  7. Versace recruits American actor Channing Tatum for Eros campaign
  8. Johnnie Walker, designer Robert Wun unveil Lunar New Year bottle
  9. Sephora introduces new concept for SEPHORiA 2026
  10. Lamborghini heads to French Alps for women-led driving series
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