Luxury Daily
The authority in luxury news.
April 12, 2026
  1. Bentley reveals festive commission in witty Christmas campaign
  2. Popular Condé Nast Traveler podcast is leading luxury's new era with empathy
  3. Chandon launches ready-to-serve spritz collection
  4. Air France unveils Le Bon Marché pop-up for holiday shoppers
  5. The 1916 Company sets up shop on Manhattan Beach
  6. IWC supports global marathon to prompt thoughtful water consumption
  7. Prada taps ‘Re-Nylon’ profits to resource environmental education
  8. Overtaking Miu Miu, Saint Laurent tops Lyst Index in Q3
  9. What to look for when buying your first luxury watch
  10. Subscribe now: $12 for 12 weeks
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

When disruption collides: Gen Z and the metaverse

February 2, 2022

Two major disruptors — Gen Zers and the metaverse — are changing the way luxury brands connect with their customers. That starts with the brand story. Image credit: Shutterstock Two major disruptors — Gen Zers and the metaverse — are changing the way luxury brands connect with their customers. That starts with the brand story. Image credit: Shutterstock

 

By Daniel Langer

Luxury is the creation of extreme value for customers. In other words, it is how well a brand can trigger extreme desirability.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Bentley reveals festive commission in witty Christmas campaign
  2. Popular Condé Nast Traveler podcast is leading luxury's new era with empathy
  3. Chandon launches ready-to-serve spritz collection
  4. Air France unveils Le Bon Marché pop-up for holiday shoppers
  5. The 1916 Company sets up shop on Manhattan Beach
  6. IWC supports global marathon to prompt thoughtful water consumption
  7. Prada taps ‘Re-Nylon’ profits to resource environmental education
  8. Overtaking Miu Miu, Saint Laurent tops Lyst Index in Q3
  9. What to look for when buying your first luxury watch
  10. Subscribe now: $12 for 12 weeks
VIDEOS
More Videos

MORE IN Marketing
Luxury Unfiltered: Kering’s 80pc opportunity starts with a question most brands won’t ask
Sustainability’s next act: From ethics to economics
Sustainability, social causes core to Gen Z appeal: The Future Laboratory
Luxury Unfiltered: Most luxury brands have no idea who their client actually is
Luxury Unfiltered: The conflict in Iran is a wake-up call for luxury
Luxury Unfiltered: How German luxury automakers lost the plot



RECENT ARTICLES
Chandon launches ready-to-serve spritz collection
Global deliveries take 15pc hit at Porsche in Q1
The 1916 Company sets up shop on Manhattan Beach

Launching Radar, Triple S.2, Balenciaga releases ode to ritual
Singer Renée Rapp carries Stella McCartney’s Falabella bag forward
Cartier, The King’s Foundation create fellowship for fine watchmakers