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Dec. 8, 2025
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Apparel and accessories

Why is Gucci’s near-flawless content commerce strategy not more successful?

February 26, 2021

Gucci is one of the best in the world at applying content-commerce marketing, begging the question: Why didn’t it do even better in 2020? Image courtesy of Gucci Gucci is one of the best in the world at applying content-commerce marketing, begging the question: Why didn’t it do even better in 2020? Image courtesy of Gucci

 

By Avery Booker

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
  2. Gucci revisits archival looks in pre-fall campaign
  3. CFDA bans fur from New York Fashion Week
  4. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  5. Versace announces exit of Dario Vitale as creative director
  6. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  7. A. Lange & Söhne opens doors to London flagship
  8. Buccellati brings retrospective show to Shanghai
  9. RH opens Detroit showroom
  10. Kering Foundation to examine violence against women, children via new research program
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