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Apparel and accessories

Luxury brands are pushing handbags in this downturn and downtime

April 10, 2020

Bulgari's new fall-winter collection. Image courtesy of Bulgari Bulgari's new fall-winter collection. Image courtesy of Bulgari

 

By Dianna Dilworth

Brands such as Bulgari, Gucci, Moschino and Louis Vuitton are running digital marketing campaigns promoting handbags in a move to promote classic luxury at a time of economic uncertainty.

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  1. CEOs link sustainability initiatives to business value growth: Bain
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  3. Top luxury campaigns of 2025: LVMH, F1
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  5. Balmain embraces pharaonic symbolism, hieroglyphs in edgy midseason effort
  6. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  7. The hidden cost of retail bankruptcy for luxury consumers and brands
  8. Top luxury campaigns of 2025: Glenmorangie, ‘Once Upon a Time in Scotland’
  9. Actress Demi Moore joins Kérastase as global brand ambassador
  10. The 1916 Company teams up with Australian pro golfer Min Woo Lee
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