Automotive
September 27, 2017
Audi's "Daughters" spot, for Superbowl 2017. Image credit: Audi
By Brielle Jaekel
NEW YORK – The automotive industry has been slow to realize the importance of women as consumers, with many brands missing out on the force behind the growth in the industry.
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","iv":"01ff5551d84bdfbf56eb3f932f3c8e1b","s":"1b3697147e075d3c"}
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