Automotive
September 27, 2017
Audi's "Daughters" spot, for Superbowl 2017. Image credit: Audi
By Brielle Jaekel
NEW YORK – The automotive industry has been slow to realize the importance of women as consumers, with many brands missing out on the force behind the growth in the industry.
{"ct":"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","iv":"7cccc37c1ac013e0cb55a30fd1dd6822","s":"640aba360e195f88"}
Share your thoughts. Click here