Automotive
September 27, 2017
Audi's "Daughters" spot, for Superbowl 2017. Image credit: Audi
By Brielle Jaekel
NEW YORK – The automotive industry has been slow to realize the importance of women as consumers, with many brands missing out on the force behind the growth in the industry.
{"ct":"Fb6\/evahYvYQ8PWJET4iBoHKkdYwNnn559gSCyG2xm7ObTlnWM3f+Rgz7VxrJldQyeTzMSjSKe5v9muMWy1ZQYkcLE7+\/hv6nXB+QXpBkbP5UyOun5GNM2UjVmhIHPHa0kyP1DvoJ4+kXoaBSZGb3H7ViavTklzhhTTkeoUJt1uBWEMV+Jpl4auhKPX4XD7jttDoLd0hjYx9G8PK5LYGrggvC4UjczUiML9U\/Hb8yG+5GYEA5k7IoPNKe3H+YAhXVTZVXRlT7P171MFq11magXN\/BrBUI\/kmmletymLvl\/oyvd2jPlrgN9t6azRCnZP6s+7QOo3zEzCplbgfLq7d9MQrDUagWNOnHHU5eXdLOUsotDeiPoRqBYvMH9iE1cUc8xhV+l6KD5pEcxdihgYihcnXmupQ5OdcQQo1\/roGIS1SSco9p8Pg8Z6IoNKCe0Uzk1uHLi6TB9mEkauca4pUpQOlQ8fVOPsCf5hXqLMsGfHWRdlX8Svh+INKIbCe9NHnUI7uO3ayRD7BxAXp1laD821TcNsMjWTClaqwKhBnDtv7BCQdu4l2VG5jZHf289iNzm1t6DfCzIDJ4PTOXE2d+7uqOa4LfLsBhtbZx37QwQHpI\/r2JYg3YhpTtxunJXiMX7AK\/2zaivWuOZ\/WCuKmnW6eG\/3fkdkJTsBQyVEvCvPTTLFIiWY7lPaPyspopsWsXng9+PnGL8ENtZ5BDE53TUOyH0igCOc\/e\/t0lxTej+G\/Xjbcx2G\/vHxT4I2ZT43ZYSphB9IIDHgqNOi+qo+4\/feKoW4dKnHKqKJN9fPxxFaRrkUFixhefmjftnSO2+rV0z6LrUXlYve61rxuPyXKBdhOY\/9UQrp8vL3uw4CXqfOFx7q19TAHsZPZ3c5l35c1rUeHePyLUvASxyt7hbTP+x6BalaNTodjF\/G0hUknFY03\/B9EHkwbnhLgmipYuUsCzMA0zVIIq0h\/xv2PmjQMojsbDjr0a88mTQ6nHYlrnNPsxQGzorjkiAoGqdFmD0HXGaF7j0S1+qrgdwzfMzRi9g7RXz9mCT4bVqeOBJTQtBilzN27GPHsxH\/xbGVwZZUayTXJCxOkU9CRKb8r2MaFawrHVA5wnyowbx5ffWzNlNMXrT5Yi+6AwpzI2f0sqwO3vbDK6r3vkwHDGImIl0UIVAREVxNnckp1+3p\/Z86hSqR06DSGGTbfwML9e5k0d9bQTootMjadowzbi9J1rmmdQxSJhkd2X3FGHx\/UARKYgjfbh8v8DkZ3pP1pwIxlDBJNfm3Gg0DF9kRnwVT5kx263XJKj8fcLW9ZtanROI1A3HBHcy5BgNJ2NA1Sq34gl9VKqpfTCk3IgOxfPD8bE0vZrs0rLCmG4314hOlzJkx2Q4VoBr+1fdYsTRVJSACmtINtuGaXlaZSYCtjzFqsFPhAoQo2+4MCJ\/OH4767THBHP+vrO\/JwV1k2LZp7BN3n4JxBrZ6dGthXsLES8oJzTWE2zqq7kqNdK9SP29lPEjtDnn8dhKBiFIxUvxc6PeYqSb2rj4hVKKOcJOn81G0mELuMgouvC6DspKdumBNy+mJ00mF5M2s2ThheENbcEavQzI0p1ABey+cOseL0hTO0z9kuU9Eacybr2nm++O\/x9lbZpW\/yimuzRDKWmKo9FMV9EoP3MzI3aNegVdDSLaxep0a\/9Y+aO00DWFltO5cMPRgx6KQR69F2AU9FvqCwrMuFsnWaYB6J5ZPu+9ZiqJcjq5qH1hxQxC\/9NwCHHg3bJ\/WmiDPEhhbi4MXnyTrpD3eurOc4LpSGcsZc39WmD+jSt34zCD5UXfUmPyrU44E3uYM1VhI9wzdkpMM1m\/q9+8Olo+jUu05sn\/eAwfgpn3U4dL7hvmSJjRwbHnifSZmeu8NXDfdBveWcKMAUBhSrwPqjk4cRLM7qprEmqH7rEsYDPf\/saFsJxbtT7sj3D2+96vD7xzJNWWDLk+2o48BtwvCvoh+3cowd8v58YuokHMXgdXm7asB9z4FpCzCbqoVpFIYu01AyKmRQbmav+urOcxkrt8K2lhrHFag7FyF60sUffhlDzkKpoxoJRoXMu7MXxDVoqEzo9mdXIlHTlRWa5k5erXoxGwYmDNnaSknsf4pVFLN4fzCz4A4Vx5XG2Pd7zxMicObPY4GEWQ6csCXEJUpms1KyKWB0YSSz+as45sRpVgdC5FM78LuoVBZDIYcyzovKMgNRJ04toA9Yx778cY+l+g05TfKjWCHDiFHkdZoFrcAA2bk+R2j51a7qihAGnZ+kK8n8ZcaVGsFX25NkqkhA8kHisYgNqtJaQmcKWnQcOILxK0\/eB5nlUnfQ8lGZ9rvceIySEGiCcwwWtMFb7QCXWkDDlZfsKP+ZoXLhpHEDlhmOo0wPol1kX2N+m2IXZHUVmoRUpT3VmBIcw8Pua32C6h7lC50pSvKKBmkjl2J+qg9TAJrzuOT7eMlZ65o7Xh+mvRENTk9h8wXOSt4QmWAL7z5aS7GX2YqXCPzX3UFi8BcK2l+Xyak+6DwTFIyG+lxxUkWio2cvK1je98\/orsfE6V2RkkrFa+Vx0LBemR+yLKoLm5piTWjpnDrVbnMY8gGc80r9INF8etZRubEYm6bTqN+nUMid8jN2dwrpe7oNTY3C+NH18\/VS0xhxxUr33J4K4R5FCWM2NdytjmlK5vHjFKRZzc3e135r9cQfuPnNsijCm9LBxB9dbxw413MGvfuT3XbMwx5Cty5by7kLa4PTalr5PmjIEFUARknEqxypM\/th3tPPjIpGNC6PHDGDoAE\/sUrbAwNhhI32Kt1I1bRJj0A8CqXmIUUkPHKDQxiZnnwz1M1iBRYauMg+iWsOyF75cUMev9Fak4TCyscGjKrUo\/5Ifzge+4dvj8Cen+uPOWec7dMaTut5bYsMLe2Kfz9rwjXF+4EiCJvecSbhYg4nHYYFpC106NR4xkt7Dvdq1CoCV+IVA9FqGIkx7IMmUMBdJCIPEiyE7HQS6rEGLC44LVkyL5Eru+n8D78qNGktFcFtEPDm+2RbjKhyrva8mrs7Y4AtS29OeqFFzveqwx+jYiLSWuuW18tze7Y8aw0owSAwZFeGw5PAE7Kzvtfwj7xLoi9fZKssldQ6y8VEKgXlwRPPqAyW1EAThxyfiNE0yCA0Dl3+A\/3jEeVBDRNllTRq3ytKRaQUJwsGmv9UWMeFHhDl7SjO8Tc\/fw3VItJckpx2WCLp1tQDDZ2B3Tv1mpm86wSDTty24LJ92kNAV9V35SN0scItnuA2NwECJ0i5V84YS+V7LXHX+vv3dFeX2nUYV+eUjYrv4JAxa+tzrlvf+7cq080974ternZpf87rQ110sCah+lNWWbg21sUklrKNnFRkyk5rQBn5Hf+QNRx\/YNdbACwnucqWId\/eYHFTqi5SDkzXtzlQrz4GBxG2q5yK4DrmPYX5bT\/NQyvmOL1Np3nk2ynPkXBAVeIFXJTNp8WSSm9rHZtFYDFvAQUijo3Gcxm25jKc\/r6V\/XSUs54Kbc+TQLYAJpWPGN5M1QHehChLPKo3Gsvb97gFhmof\/VFvEa1Cb20CO8EylWD0vsdxjRXsvgkT9VSxY+\/PSgf3wPbG1SCCfPgfJ9AlNN3uCVW5t20Gs2xRO86ukWGYzzCdqJ7gyHSiPZa6eiwcEmIqO\/Eu0lMVvoZOLXc3tmOU8NCIUX\/\/gnrA87wVaBu3x+XanNrlV6X3YEzi7XI6LwoLWvtRLHGNWRE0mS\/PxMQwtMsh4qKzlf6E+WoErCzM9UV23uGiefOC0cVMoWfak\/llXaAmotUP\/BxKxZjcQlb59cmmzl\/3s080yg2SoPoYnm47kSU47vBozmbSDJjl2fMWQKnekHKCW4HSRJAxo6DO69kHredN2bBUY6Pzyri6ptoGTIZL\/A7bot5YT94Ed+6gBDL3oXy6YaQvKoPnDXvL\/W3hAClW2KKU85zcTjuiNhR\/tcOAcPhGXU+gn0bN6eAV\/PDP2W86WIBVTOsTkWd7CyYKULJmaQDAxek97XsQJTg79XVUWJdF1tAP+dJq4sGYDbcaXEW2GkcsNJwA38eNm0hiAvzQ8ZBCgLWdZpGTPa62A\/pFdAdfFPRI8OaukuGQfhbPj4zuLSfW4ev9jd0X\/4JeBn0gXGNbOdDLrec2OK2lWK6NzCSN5N0WlA\/yCqQ+7ULs64j03Bmy\/HNR379MFA5qZlzp5iIBV7Nxxcb1yGXDcrgLIqVhVvlajbkRbtcmVGXugQSKcb5Bnkth5IHYvzM\/08LC9muIgbwDH8jQMbTv5rZOCdTBfW9i4Rqh2aULBYT8Ug1PgxBCRTy0NhpakEWmLpc0pSn1wj7XEmHDY4JCHZfuWhDGC3ZuxQ3+GCTLCKGacm0lmrU5kJAxDnJDVVUo8u6VCZgHaG1+5OZNeXrBr+Ph6Ti64G9fIAnbhrNsq8vUhIJBGi7KZc+TwnpKviPwhP0G7tTo9y7Vt1WsoBUjWcCtTz85\/Qk7fud3\/+SEbB6hHk7i+NRSfGadiJbIvd2Jkdk9NdNyC9dIMqp+Hqa2RdZwlTV+ToYhti9HvVllEaPVaZdRidFVFOYfBg+VR9iXPoLCyUoOw+p4pm0lJMqlPz5gSB2DHqs+l6cNikJ\/ajdnZ9jF6uPp029jKX7Ir3heDFBBfBi6HafQPCW9DiXZRNx4nfZeyVl1xhrseXlQLm7L1MxSJSY6TgSj9+PoXO+NUqzgnhhGiUDg\/57XlxxxRzhJCsqY3oEZRhbeMHgoQmBh51SKK5WZtbkertep+ziEKIuFqJV4JXIetu+gptk7XVGEJ+5+YP9R25kDN\/PZ43cxC3yjg15KLGNV\/WG30X4EUkiF5moqwaaFrcPPSinRy\/lqonjMhmFD1UCXm1BMKw\/V0NnfKP1+bMwshhlcWvKU67h4zPzex8jIbU7SPi6+2TXzFLgi9xGmwm1KYR50siC1tF+ukc4JMNPrxKx\/dTqfefrDKPpW1dzsoPFJzNCP0Vp4wBGMEBu8a\/9lruFGemO09qWZOlXVDJc\/DVEzLSHv5uenXkrYpJtZCe6ApDZk1HkCbpAT9eqiV\/Vp5D5QhOgkzaExSIWMfwrP5mVhLEY3cA5cgsYYhiBWJIxNhHkLgjKB30tLz37YbRxra94uXwrZPRZXDov0LFFCukwOjr67w\/EoTGuBaCQmG7RfiXVHiXQGmdkYwTUZbdIkTJLsUiDk130GyfkWQy\/vUK78FV9mhehaCZmgGfmQEGGv9vedDRxqmPblQuJsvdx4GIZGUJ7t9igDUijgzJx8NVocQznbXT2aCWJhMhZOewYtSlHXUvDJ8cThX+WwwrdCA1lsHLZh4VO2vcEWbTXudHlQdAtz4dx8XnSHXDEy9mfK+8znVmLm2Qx3iublXhFhxQpByirDtUAabae\/d+AF\/LEWXkilh2xf5Q2hgJ1TsmPNuYv9\/IxSWdkW7SCcK5Ygd9TJk0+p4vV59\/LdeRYRbG5\/aNP7khZxD3vaBD\/D+JunTLvj8yDPxmAaubSSR5LYMK9F2Ayj4e4F44qMfjOxttLNnTMywnEYl1STmvE5Mq3+RSuPvEOcAlwOhccdx17m+YfrRAUZIv2nTkZLE8KODo\/dbnGLqWHwxJlrPfLSwnTvmM651omTwEHpMOz\/bNfXdFsYFgmN13VGMAx0HtHsBROmY5bDZsD3jF\/57XG6G\/IUM161zz1n7\/oM9Jch4eQYp8wIkLasbg9zQR\/9Yb3BUhBQF\/B6NgZQd+jn\/MLST79X0SwRyo3E72Io0TvHtKOt0g\/NbhBltfrIxRhVOpN5HD+tcYFIutPseKcnJAjw6rY48wanSMsdOmU7mdy8eWLyNIulMbVNmucWmSj\/JL7aE4lHlB2D\/ZXeKB5qFFqcxmRPI8mO76BP01CKyhifPGte4BJxWeXztkDAbEBcGu+gpXwdvvY0YkbfJxE4vwQF8ZS2JLXpPF6ntS+e8B4fpIsktnqe51cczlzoGPoeliHuhoiWFbTfjV\/ofzTIpSWCbmSPngeyB7uBGsu6HCaY7XSg7gyg1tz8X7W46HW5Shq+qyM39QAJPQfj\/RQVESNdzwTCKX\/IYVt4IldLOfk3qhk7KnW8q\/ENlt2uRef4V35Jzw091Pdb24YAtozgDDEuFuWK5iU2Vlu9E90YlNOlz3vr8n8p8YRTxOmHshP8A61cA5svffrIJBk4EhK4ZWe\/fvs+3Hq\/zND9m2JDiNGT9dINDdwfjzz1QmCNtPvEhOgFmlgJZw4xUG7Wm61fGIfcB+zdWmyhR\/KK1q5CMsIM2RodC74RTFRqwxHeN0iApVRnKeI3NsfOR\/MPxnVY5VeOgemsHIngesis3urf\/OhEEmQ9JJ5BfB5fb4RW+ei1UBM16MG317AdQ4MavquJqdaHCXr5Yd8Ei1H2VWWwiLjRrgE8b6ZZC9HZywplbFgBEGARZfMXCI4UA9moO56wIhGI9kLcVRqpem3wMeiFHlHL7c7cjBQDqARPxF8uiZt50u1ubrtUPsPA+LQtK27Fu4jNV8xyK3eYkMGV7331bPxlD885Jck+Qb1nHpvc\/JC9fRqYZJzpxj7XnRueMWwqs0HEqYYl7mK3yL9iXhxB8RTVKtWIMq\/i8\/EiEtoxbCu9UdyvGhDU3Oni0mOny7EVK6k8KOKL6JEtn9DzMfGv7aU9Z9BqwJU7sE3NLGDFrld5uutOvOXw8GeN1uy4wvK2GzhWWyvsyCUqyW8ivQzlDCcanV9IfRaYksUcKXzKob0SICUNy5M9bLSE1kF\/EaI\/PLiVkkBE37DdjjBL7eofoVkcGvE8vbeRZ0ItA1Vl7TEUTHZmCqs+QBIjCpSjrCzs\/rJmxrYCS4qYVc9RrAiuMio0AD9\/WLKRpXN1LtVsHNUIJCLAZLoyOdvDTYcK+rXQXZusRyNUgR4c8eY58imQyZMdYNs7szxzcj5nEQAQfc6GINcKOwTp60gfbJLyy0sj01ZyoF6k+yb7G4SXnZjWlWKeYcsLFrB1GWZsDlIw097Vn9UgRLOCshjis15AOk5hP3EtVYOOd696rTaS8OQ5++truajK9JdRe4PkKIGafpLeiyoLLckSXJ4wxCHpXmSYloNI7\/EGzQ+BRHv9nuLAGjHF6H+jhyCT7Jx27rag+cHD84+MaiIy8hNrdOMTRmT\/LOiJk7siblwndSXlvouYl8YhbjFw1RigyXNpm6VyL6h1W32GaU+cfuraOM9hpnjyCIKh6XBF\/TVTjw2rRb\/M5HZgtoyhOP3JQapYoqA4Ohcygc88PfqxwaikqpoHhAbNY91\/c+1XvH7J\/UFe5udQpZb7+qBee\/afmaL6bUGpHo5cZ99k6JgNj+zeRunMiTy3RkO3O8n7W\/Fmn9ODiBofvQap58BCV2\/IppnZ1gWKkANDttY\/a\/+2IaUF8LCav2Fyx6TZUmNkWTIbLeEEpIWfgBhLwhvcU2L9H5ErY9WTE7Xl1wFf1G3zJqL\/NFzo5Qx\/ok0CfjQHMCgUVN2BctFv8RKbjxdt8BcxP4mj\/2oBB5iJPW0NRGDtMI69OSttoPMrPd1LdhtdIe5f+UB7rE4yXFfE+poY93zlMDKRhUlV+v5Hy1sV+jFJ\/Grm7o9T+tLo079enLCuSBY9fqC4Dv7is1gMRXbDySuuF7bLJpGlNoAqIvZ466cdLH6NC43Lg+xylD9DtufETgdaVDC6NBhev3QGRwTe3LgcYhLuL3qnZkwTi0TYFXFQgWIs7QHkjcBRZqJI3efYmehZVUuJFW7Z6eG4YoNEnvdPM\/BA4v2a\/qKA+\/TWXw3QGdArIJ42lGOJdcAnSyBqtdXse8\/OtljR8YSz8W6yO2v2SDJlWbqlxxqCcihQIzcEQoqNoIbCRWO6RSB8xMC51cJ6pNw\/3sfj3m61GwmMd1A+j0rXu7UlSIs5\/Pc82xD3D7zANBv7OJ2OLH340Bq+fwrUg+zM\/AHu136OLMEiCWbwGvaZwMDUSsv\/Y7Bp0CUXzuFe\/48Z2FqEXsljzCF3A0bMKLdlIEoo6g\/JyzUknt6dSPEi2RHNvooGCNkDK6rM+gD6ixQ8JaTQbPIef9Hp9YI3RzbNOQ5YhJD7oG6SbywYDFPwjKIeXm4vlusQolDm9pEzRJoF9861XwJq9MdDyqFm70mJdBZcU9Ef3PMr2avfpjlpaaZkfC0xOlbrRIsp8G6bP23J1QY4RKEpzBxPXk377+ES\/l7is\/sRihZYqnVxPSJ+qWuW2pAvUuq7nkmxo2hVrXink+pB+KEvhiEFtwh6XLV\/Qui52gFvYYHOHl6EgWp+MY+uXem+2Gktk01\/E9biyaJcKU9tYRKNhTvAbDFWqDSN1IuSlcpCV5gvldTe2n+j6ShZFRtmjARhxDJmpW3++6VpdTRmfFVYm8cWF9L5i\/I3VOhLemqdEjrQSoI6VngK5cji20MNrbx52nFoZAqiTysiLk9fv5Mu\/ue3TIavj1v\/LrxHc8FAJpAPDdaBG2QsM7TGgad7UsMKCWUkWiiHa6gyleEj241Mt4x9B8Yet31fa+ZNY1DqvArF3KD9SJ0Ldg6+NOfNRntEOGrlzHundrxUolaJGUTNZwZIXLp7epS0CKVCH6fINRy8wJOU0GyMOsBqahTmLhN5TGoENxA4QmI=","iv":"66083a67b8614f46a8f333a97e89593d","s":"1b2c10e26e1a9bfa"}
Share your thoughts. Click here