Automotive
September 27, 2017
Audi's "Daughters" spot, for Superbowl 2017. Image credit: Audi
By Brielle Jaekel
NEW YORK – The automotive industry has been slow to realize the importance of women as consumers, with many brands missing out on the force behind the growth in the industry.
{"ct":"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","iv":"20d30c95b9e41da96d78b3080e400f39","s":"d2506ac1d12758e2"}
Share your thoughts. Click here