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Zegna steps up social strategy with Facebook fashion show

December 29, 2010

Zenga is launching a Facebook fashion show

 

By Rachel Lamb

Italian apparel designer Zegna is bolstering its social strategy with a Facebook fashion show and photography contest for its Z Zegna line.

The brand is showcasing a live fashion show via its Facebook applications and allows consumers to take their own images to share with friends and family. A winner will receive a ticket to the Z Zegna SS 2012 fashion show.

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  5. NetJets developing exclusive-use terminal in Augusta, Georgia
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Global secondhand market to hit $393B by 2030: ThredUp
Sustainability’s next act: From ethics to economics
Alexander McQueen takes Manta handbag underwater