Italian apparel designer Zegna is bolstering its social strategy with a Facebook fashion show and photography contest for its Z Zegna line.
The brand is showcasing a live fashion show via its Facebook applications and allows consumers to take their own images to share with friends and family. A winner will receive a ticket to the Z Zegna SS 2012 fashion show.
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","iv":"b86f617e118c19086a386624acddea9e","s":"ed77c56dcd920f72"}