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Research

1 in 5 UK HNWIs turning to TikTok for shopping inspiration as ‘stealth wealth’ sticks: report

May 8, 2023

What once was considered a "top-down" trend is showing signs of reversing in yet another example of new-age digital media's script-flipping capabilities, as talk of ‘stealth wealth’ influences commerce, per data and insights company Agility, Research & Strategy. Image credit: Loro Piana What once was considered a “top-down” trend is showing signs of reversing as talk of ‘stealth wealth’ influences commerce. Image credit: Loro Piana

 

As “stealth wealth” and “quiet luxury” permeate the zeitgeist, new research suggests that the phrases could be exhibiting some commercial staying power.

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