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July 9, 2025
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Research

1 in 5 UK HNWIs turning to TikTok for shopping inspiration as ‘stealth wealth’ sticks: report

May 8, 2023

What once was considered a "top-down" trend is showing signs of reversing in yet another example of new-age digital media's script-flipping capabilities, as talk of ‘stealth wealth’ influences commerce, per data and insights company Agility, Research & Strategy. Image credit: Loro Piana What once was considered a “top-down” trend is showing signs of reversing as talk of ‘stealth wealth’ influences commerce. Image credit: Loro Piana

 

By Amirah Keaton

As “stealth wealth” and “quiet luxury” permeate the zeitgeist, new research suggests that the phrases could be exhibiting some commercial staying power.

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  1. Lessons from public trials: When is recording permitted?
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  3. TikTok reshaping luxury buying behavior, new research finds
  4. Luxury Unfiltered: Dior’s new chapter is a masterclass in strategic storytelling
  5. New documentary offers rare look inside service culture at Mandarin Oriental
  6. LVMH to collaborate with authentication platform through startup program
  7. Chanel reports 4pc revenue drop in 2024
  8. LVMH revenues dip 2pc in Q1
  9. Glenmorangie becomes official whisky of Formula 1
  10. Luxury Unfiltered: Intimate storytelling is the new status symbol in luxury
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