Research
April 30, 2012
By Chantal Tode
TV viewers are engaging with the social media symbols they see on their screens and mobile is typically the means for enabling the interaction, according to a new study from Accenture.
{"ct":"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","iv":"ea63a385a9383d15f9f09a2cd8792094","s":"0361e7780dbf3d22"}
Share your thoughts. Click here