Research
April 30, 2012
By Chantal Tode
TV viewers are engaging with the social media symbols they see on their screens and mobile is typically the means for enabling the interaction, according to a new study from Accenture.
{"ct":"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","iv":"02c1facfb78e13e2da99c4126f26581f","s":"dbda431b2c51a6d1"}
Share your thoughts. Click here