Swiss watchmaker Audemars Piguet is inaugurating its latest experiential retail location.
AP House Miami is officially open. Spanning 7,300 square feet, the hospitality-focused space features a variety of immersive offerings, lounge areas, artistic showcases and a large outdoor terrace.
“Audemars Piguet is proud to introduce AP House Miami to clients, newcomers, partners and friends in the region,” said Louis-Gabriel Fichet, CEO of Audemars Piguet Americas, in a statement.
“We look forward to welcoming guests into our newest space that reflects both the spirit of AP and the energy of Miami, defined by hospitality, creativity and a vibrant cultural point of view.”
Residential feel
The watchmaker partnered with Miami-based design team Studio DADO to craft the interiors for the concept shop, taking cues from the maison’s headquarters in Le Brassus.
Soft edges and natural materials, such as stone, wood, metals and textured glass, appear throughout, with bluish hues accompanying the organic touches.
The lounges serve as salons, with staff tending to clients in residential-inspired spaces. Image courtesy of Audemars Piguet
AP House Miami will serve as a platform for exclusive experiences and events tailored to client and collector preferences. The store also features a mini museum of vintage timepieces and items from the house’s history and a dedicated music listening corner with hand-selected music and books, alongside sculptures by Brazilian artist Sallisa Rosa and select works on loan from Wilde Gallery in Geneva.
The experiential concept operates from 11 a.m. to 6 p.m. from Monday to Saturday, and remains closed on Sundays. Appointments can be made online.
In January, the horology label opened AP House Atlanta (see story).
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