Marketing
January 31, 2018
Mobile is becoming an increasingly important channel for reaching the luxury buyer. Image credit: Yoox
By Sarah Jones
Luxury consumers are increasingly using digital channels within their purchase paths, with a mere 22 percent starting and ending their journey offline.
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","iv":"aa96e7f75f83069c727bed8b76626a1f","s":"7a53321648435f16"}
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