Marketing
January 31, 2018
Mobile is becoming an increasingly important channel for reaching the luxury buyer. Image credit: Yoox
By Sarah Jones
Luxury consumers are increasingly using digital channels within their purchase paths, with a mere 22 percent starting and ending their journey offline.
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","iv":"e4b03360a37608e5b138e3f4733fb448","s":"592a37628966aec4"}
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