Marketing
January 31, 2018
Mobile is becoming an increasingly important channel for reaching the luxury buyer. Image credit: Yoox
By Sarah Jones
Luxury consumers are increasingly using digital channels within their purchase paths, with a mere 22 percent starting and ending their journey offline.
{"ct":"Qj6Z7WVes1ZGtdLbeX9X2XntYROVo\/D4Gg6U4AK2GbX8d94IkYv+RfldKcvUPRuKOaAjjtn+k0OtkZKAsvHgeFhGXOgqUweOH70VA4UT7+yuOgOrD8yDsWGLs7sOg7UHwaCo1\/s4\/MulNbHbyDhNq3lmR85IDgTOqDszcE9h4ynufnxVm+ZMpNCc1ozezPCl94HeqAong7wXsURwB6kavMc7bgPjBG45JI6+ntCg6MYw0AHVmhAZ+flpP8gWGatX\/Dqdof3eQ8bxBh3GOHo5Nh0UIHJgUNmzuTjswIkojhDFdgA6JQb4fXq0QCY2WgDD5F06rNcpyntrTm9NSo6VPUPV1DHVHEafjWjQ9c80dF\/fDC6MExEFEBU+NxrcsHCsUOo4x4TFl\/UNlodpFJG8cBnKl7ICC7P9AeHTq2J5KT\/YQTwrHSZSAolJganmJ4Zj5rrFVs7LRGGiWoLmO18oCXsrUhqsaCN6VfCnbBkKlz90e3Fpn0+7IHLsg4hBHzXCfXdMfS40aUidmvkNsK7douplxYICENql5kDBhwBfeEY1EK3Av+SsvdZmIadTz5O7zbuyoWq+z3A0+dBPuZ4HFlZgmZmv2ssaNEZBN1ZptVGpgyDH1Q5ZN\/lFdpI1g\/IDvbWcVYWHEDnZeZEPLxMG0vpgnQ7bAKO2Nnq15UIGEGM+Xivlit4MiRqsqDEBzwrFp4\/dVQK1u9D41NyBikiT5KIBRaEq5ERLHNIwXfdAAb4XT+Rd33x7T4OvRUj0m+SjLYKo7wy+WStipKotFOmRTt9RANbjA6tUeHqgnq3THp6EP6l4TSsfTwwYdL8kcpCLxQPMV2t3SUF5BJ42G8nWC+cbfZzIz2alm2G\/BBg1YQdFUq0PEI8pNsiYTCKixfb0253g7aEe8aJZQsAtq0IO1pXfeInlVJM3f3+DXoAPLup1LCEUuS6HfOpB9O8yaIFUiktUIU8cCbJK+er2yOEpEYURdhwzN66V18U2p4Dfrxw4Fx\/Peb+tn8KFY+6ZdweGqmtydSnO7BHU1xFRISG9gfgoZXoiszfPS7BMxQC3BIOl5o6ITHSqM09P1BoF9qHv2CQHYEYYDHkx+xcQIKMMksWWRqZzAT9gQt4EGpA9tip4S7Nyy4imqeiE0ZnyFFx\/qsgx9Mk\/roBo3QoSShd2U68DjdVweMavgYtHiie86eoCm+QxZI0C4c19rvAlhfKZyfMY1JUQUHLG9uvyu+H0yEuF1F6z65ArKxpvaGv6gihv+4LSih\/15g+OdCJ\/iREAwwjh1RYstRsI1GGT1zKx4UmYRz0Hy0U0NpTAUKxdCIGFDzXZ9rffc4jntZiP\/A+h9vtmAIIeTjWD9T+pjpXYRz1259on8hcaZyFwFpWRn3YHg5V9HW7TPtZJ5vUoTmihzSK6NgFzBXH4W5eMyBSYL2eF8rJnMvl5JE9yC2ahbqS7wLOFZyHSAXGD+4soygEB9wNaTI9+1Qr2V6mugAiowGZDb2C6MP0XQ8A9tkbh2YTQcOIUBTZCS5V8jJAHj+t7zcmrHgh5\/adlYEnhRuNdeSA4Fq76YJUJjEJ4rlsNnl1IYxBRHVuoLAI9cEbphVk6VgCTmHUSEMlB+GAITcKb61zKzDGRsT7IxxHHrjxsFSzVJdIqegBfUv9SHTTm10WHi461E7sUXfguti3TC\/Dw1rMHRtYa7eiH9zxUvkcdNWshxghWbFEJadecUsz5aEiG+j2fOaXEkwLruU7FVogkM6J4MJnPz2EmY6Rt2E52QnJSsErugyUdxbR34fjP6j\/0YWUK1DXNgNe89UUJkuNw4Z4VpMPgEf0rTmq+1jlGwlxRWoJKm5NUR+esSYJ80utyr+4LhMja5tz64f\/h5or2CO3xdlJLttLTOToEPKEHH3Rfo4TyaXShghggWRPvTIP1JP3yLb9MHIvs3+0cvlDcadVO3QnOY\/ShpAdLpJNl2U0H5gKEwbC4FFwOigkWR9MdZ9mql9yQhkKlRs1xeN+HUkKIwRc4BOCkzvJPi+fE7BdWSMI4+rcyNCMTnk72JvnR4tA3\/joi19KwJA5MsXqOGi16g6vPnaA54V7kYb+r2n8pbl63mktAkdbw3SVwSi8H\/r8A8CTmJew4LbjCxjqd8jBZMFjxmcH1dam9Uex2qWTtb4OlOc3A6mrTgNPt7qhaWJieeBrEpkc9SHdaYodUbBq\/i2CM0vcsYt92Qzo980RlcEp1GofQhSCnR0TlgH8AvedM1xzbb34TTQJrdfiNq+9i3D7Wzwv7pb+Immaa46dSS7VYw5DIaa0oKKWwoXHSHhlhygRa9IUCySdva8MzUlDai4AZKpi3EngBO95f7K83I\/qhq0mTA3C27\/YQVh9TAKHB4OdzyTUlXemYI+oCuVh0Z1hJ2fbYTU1fOk5LD8WCiU56pjzmmiWLH2iXrciK4C67bMTMQtPA8CNrUTCnGnCpNRT7VyfiqqsPvHXf7uqflQrrKXgg7woTDyUetQBCQ8jYroS\/vNy1rM5lY4y7qeSPPpGM+GQNDtQDOnAVV+UKYTP2ojsaQ84JfWN7kiyCNGQiB3\/LkUFRgXyrMkKmiGHC0AH1f1AAiTVVFx\/4Eho2SAZH4wKS9F\/Y1PifnFNEw0X4LxI7A0XPC57B8rtLsoDyfMhG6jPB3wRFihcNKGrwva2Zt8J6uB1LOO8w+koH20mMBCOT1g8tnp\/P+QPTYzxs72Sfsx\/J5y\/SBKQ6\/2DRDXO6FPp1PLzPvpwO5lyVA7uyvpyhZYpaJ0TGCbWdgKUdfwhnvRl5gTEsZ0KpZGDL6OMv+sfhTma9i6PPDkAvzD2kt4hZgJ4wlYg2s6\/RxkkiY8dG7li0S5UUjloWgdTTmdj91es9C0LzgRVerlZmZufc3bT\/+NrI2LM0ywlGXuIiWhQHuaj9vRRmDxutuS7egCEmxLZ\/FpTuvdK89OAH0ttfh3uM0zJolFofaQmqzYlyfC1WVJdbCl91qnAIYUTsXM3h8owqt9PbZKnoYGVK\/4thLp0X1Q\/5TtZCBB4dHL+bgEQ6OzfM0W2pNNe1ZrxMcpCBf+1StktZ7MSmwdPO5Sduvz\/Y2WQg2LR76XN9vKP3QxiaDSprslzIuvQ4GP9KvOSlusRk0URmXdHaihDLcJRSpoA+pDwg+M1sKXXyksJe0dUsr\/mePNL2JAThGeq6q0hRDmhMtrvFYAE2YpIfJQ5+UeC4ZXRhAhjuptEW6GFj25avGe6xStTCIq42q7Nf89jxHnAt1SnAFRZQIaAecJh8Ma2zyPiqdwW99Url6f6DuJRed7\/lt2\/gSVQ1NV0vrdQLasTRyLx6lJ0mZ9v49uUlvBW\/QxHha40MQYTAuxjuhUIFGbTWPT0K8LyYmmalEAAOQQQSeD1hT0dXi9wMETKtcy4KkofQDo+bMOy\/MXc7hgwSY0i848+VS4bUUdG5GYjj2PcNs2U+41\/hEhHqsWdu7tW1\/dH5IWUTlL765WgDWBx3oLtK3aDc+\/uh2r3n+WlPcn7ZwdIDNDOY0zu77NZ3UMo8OtgFFjDxTWztKpqmryuQ2FpuOtOYxjrPt5OcqQE4z5uclR0NlqRTFJhR1r5mYa3OVu6dEDZ9F2tAG6i9lZkSwy9xi+8mHCQIk1s5TTI8m22yTptu35e40InTSGrf71FrxN+C9Bl+uK7VU+xEYkBnWGf6dnE3oNwcuJJvQS91zOi9cPmlYxSRwllxrBdMM4nWj9yTS1Ks6qqikSalkdoCx8xWPiEt1CHZ8hvx6xwvJhoV8GI03pjjCEfJnzdJFDO9isYR0iJvpIlrsQvXerHaE1UPgsfR\/KavyogPyQiJNeXQ5phRajDcgWebKxSloPLAW+RKcWJz8VEtAUgocaHsfMF0Mi1Q3f5xEY\/F4skaf0Hbt1QlBn5JlskIKfaOUDOtdK2e3jPKL+n3FkZnFLaAZhjdu60et1fCYbcFQRL3Q8RHKTCNExXhgyfSeIOk\/wt3p4UsB+PtONqV0leoOwCHVJBjp0HuNNHoJmNearjpRc3dcCvVQHaMjwtlNgt7UZREuSzieNT2MjjhlTRc4jThMOaIEO\/T3NAZjGEcj3ruT0gMY\/LR6nN\/5XiERvowV3y9+V\/sZey9A57\/ycpegiGvbUFt9DfrsS4Z4OxtGq5NSVR21DGZ+VkM3H8e7OmRniOK0QDz7nbYGtHKTiIsx1q5TitbZsJ+aa8xkAhYnieWhYn8\/hNmRQyxOo4fOuxkyl+p0KozedfiMOvXRR90ujWLiwRQ0eFBPdqOmRZjbPD6ubcWgKNzMQUm4d0RPfdyghFGDAL4gwpffHXb\/3cv5knhFTrKyd9S1itYQMDvCUbQsWVxUUWHJ6odd8o5zuUfxeS65X2ORuZABX+YhKCU3rjJDOAMA7wRBAKSw2puFEEpP8MPwtHASGN5oHz5Zis7mZPLs60gparMkJFHW2Mp+NOUffLfx7OKFO2rZ820jGNIKqiEcfU4lDeOsXek0+3yuzNy6Wdd80dB\/q5re+n9ZkzYKbx0hGw1jn1CMrp\/f6wJsxvYDJFZDx9dEbkjYpWDL6cSVU0Wn1Qca2G34jkG4QkATHvvTVHCkcU2wZSPv\/akecIAQ8nI2HVvkhqDHjVBxJb4gOwzSI56JEiIlfqRPCiIYwpx\/oUq+mXPwPA7GaQ0FJ8MJj1cuPHlyjzRXxaPLMHSCOrizdvEkKldD1Xq9idCWx1ffyRzt+t8AMQcOoyEnyov\/4\/G8sw4s7iGZ9a5gqeO1n5h9cQsMPqalQJZByT0oqzH257uKRfIKXsok\/ZrIh9zH5gvsngynkuW2UhHOFdSjuPaXt6jGvvkC0YAX+5ASH+lIw2IGWZpnE791wRnVMfukAsMc2XrlkYu15SXusKem1kIDwPHdOhb7OL\/VT953D+b1YMmkrGJogxB1+ycCC8EyQ8DRdWDSkSRkdP3FB5rst70rJkhy3wW4H6tTstC5XDVRupYD5DKoWccsy9zO263tcYvLXkiZ4YiR2wiJfOoqfklgfLgJ1wWYmnwxgWkgxSQ4zSC9ISCLU4z4XojokABDQ1hx03MJCpNT866lMiRGicqhBJb6ByNVM0i8O9QyTwMA8dBgLmbAZjiTGD0+UVhF\/LCYtWOQMbqTH7cdqsOB4i7VxfK7zBQ6namqd6mUTXYjeAGGjqDwBvbpOzCvOhBmDhBhqLlXmlwIr3NbfQJsxArHkZ2XwqsJSIjfmH8lTwT6Lm+qbRyj1bf+gXYVZtEbEc1VpQiifa+kSkB2su6NNaSlRbIIjRRG7zoNxqrGSmJxvUxgWfyJ685Nl9Kh0z52PapMVL9jKghN8P5Vc4NYh+\/mY\/myy9L12NIlQPNBWXqObDHzsI3QvXZBxTC\/lHPGSL68WlOtVTuKGkAq4fAs+OxQt09zMHa8hmKGs3LL4DKMPIbBB\/2WFrLGlDh3E+wfaKmLGxiDPnAfYCK+9bhpP9RqPWxP3o\/XInAHuCipUY+lG3WagmwdPmXNxXSNQCvAUWP7LaDX1mOaKFooTlYmF0d1SpNX2Wc4o\/0Db44Bzye1vDXpRcXDGC8KWNd0r+kbHvib9yzir5GdYnogaIJPVhcU1QpBunIUueE17Rxx10zIJAOJY6bRJ+rH3\/CoRrkKxSrZHafepK7uwGu1+7ItZhqxZqKLqs5fj17agMLCHbj5r2WI8wvLb4yHBLCzoNkzh2t+sgnOt5hroVT1gSTyRrLn3Q\/xuxIEEtHz3e8g9WLUvronvpx97Igoo80VgUA2\/1yPC16mmYX+5Lh+HPnrhutwQd5e7065tQytIyYfSKsoc7EMjxd9X\/O7SBue\/iZXQ\/nUBrO5KBFg6VLh5jAzPtv7aTV4QqtJGRMudBqxEkf3nIE9FP8BP3SewhmCkIxog0I7R3HZMekE09p17szZzadi7\/aTMfO+8kVC2V\/JjdAEnCvZGNrFnCcBlc6VZl8lFAzP70jATYh1REdO2CdBkNlJ4+XTXv1wiSKKD5BVlwcom0N+Xfg6JGnNX5+kv8rYaoO\/1nhbsvaVLqKT7Q7zpJv0G089Xdd7MiYRjZRsU\/1tYpHiVGhY1AviCBc+nt5sOd\/fAx65nTpWzhJ3ZsTYiiUz4W5SdnivEsqhRQVUvLWA7SwImLS\/9dmue3xwtFkEyQJISTKiWnGialJHw6UAKzKIAfBbCNXUNxcgJIg\/aLjc6+bJhTVmxcUWOTc48KCC\/Yaee+1fsF+s63Fbim85R1oEiUJdDJBG2OXG\/hd8cjejWTNhUlqfsIDwsWDSsZWaKJ6WvFKOj6+LHEO01PRNUYyua5KWiHqD3va+ftBiHpgXrBAHvX980UttbzdxtztaLGa5UsWwNSkafC\/kDKBb9dhoqIZUWlMQhnL3q6LpvJnJ+g8i3VyFdbGwrVdTiqqalrGfOfXDpv2mo\/NTIQMoiMEos+nMc0IIdb6p4UgBqTaK03Ps9+BiYpeMwOMjPehLJ6MvW\/uMhy4PcfALpMCLMzOnEoQdcyO8hN+dXze4Cu0wTlbGkLvpUNY2VpfkjQcWnAF36D+T6+YSe075NDk38eW+SiEmcV+Mo6Pi7IggaaZhLzP3NWid9Q=","iv":"19e455907ca984411cb067c4159eba8d","s":"aa75a640d6b624a3"}
Share your thoughts. Click here