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Feb. 18, 2020
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Marketing

19pc of luxury sales will be online by 2025

January 31, 2018

Mobile is becoming an increasingly important channel for reaching the luxury buyer. Image credit: Yoox

 

By Sarah Jones

Luxury consumers are increasingly using digital channels within their purchase paths, with a mere 22 percent starting and ending their journey offline.

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  1. Best speaker lineup ever for Women in Luxury conference New York April 15
  2. China's Secoo, Maserati, British Vogue, Audemars Piguet and Net-A-Porter
  3. 40 British luxury brands commit to Walpole’s sustainability manifesto
  4. Gucci is 2019 Luxury Marketer of the Year
  5. Day's wrap: Fendi, Hennessy, The Glenlivet, Hotel du Cap-Eden Roc and Vacheron Constantin
  6. Anya Hindmarch’s “I Am A Plastic Bag” makes the ultimate statement: Sold out
  7. How are luxury brands communicating with their Chinese consumers during the virus crisis?
  8. Barneys’ “endless aisle” approach supported by beacons, personalization
  9. Top 10 mobile marketing trends for 2016
  10. Swiss watchmaker Audemars Piguet eyes ecommerce lift with Net-A-Porter deal
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China’s Secoo, Maserati, British Vogue, Audemars Piguet and Net-A-Porter
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