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July 4, 2022
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Marketing

Gen Z shoppers find AR experiences, ads more personal: Snap

April 6, 2022

Snapchat users can now use AR tech to virtually try on Gucci footwear to see if they like the merchandise and then have the option to buy it directly from that location. Image courtesy of Gucci Gucci is one of several luxury labels that have worked with Snapchat on AR campaigns. Image courtesy of Gucci

 

By Sarah Ramirez

Gen Z consumers are leading the drive towards more immersive shopping experiences, as they gravitate towards tools such as digital avatars and augmented reality.

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  1. Free webinar: 5 trends in the luxury goods industry
  2. Day’s wrap: LVMH, Valentino, Ruinart and Sotheby's
  3. Valentino blends modernity, house heritage with new eyewear models
  4. Shiseido celebrates 150 years of beauty innovation
  5. Dolce & Gabbana underlines power of connection in cinematic narrative
  6. Fendi taps British photographer Nick Knight for women’s spring/summer 2020 ad campaign
  7. Audi offers vision of progress in Janelle Monáe campaign
  8. Mindfulness, responsibility are key to sustainable luxury travel industry
  9. WatchBox expands into Switzerland with headquarters
  10. Saks launches second annual designer accelerator program
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