Marketing
April 6, 2022
Gucci is one of several luxury labels that have worked with Snapchat on AR campaigns. Image courtesy of Gucci
By Sarah Ramirez
Gen Z consumers are leading the drive towards more immersive shopping experiences, as they gravitate towards tools such as digital avatars and augmented reality.
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","iv":"3c55e4fcb6bdf0d714a0e440eb9265d1","s":"772afec52e9e4d88"}
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