Marketing
April 6, 2022
Gucci is one of several luxury labels that have worked with Snapchat on AR campaigns. Image courtesy of Gucci
By Sarah Ramirez
Gen Z consumers are leading the drive towards more immersive shopping experiences, as they gravitate towards tools such as digital avatars and augmented reality.
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","iv":"db95c45a6036ec053930bf9e99f24f38","s":"d1405880b1a5702e"}
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