Marketing
April 6, 2022
Gucci is one of several luxury labels that have worked with Snapchat on AR campaigns. Image courtesy of Gucci
By Sarah Ramirez
Gen Z consumers are leading the drive towards more immersive shopping experiences, as they gravitate towards tools such as digital avatars and augmented reality.
{"ct":"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","iv":"38274f7a7c222d361bb2b50c075ad218","s":"f23e11071ff906b1"}
Share your thoughts. Click here