Marketing
April 6, 2022
Gucci is one of several luxury labels that have worked with Snapchat on AR campaigns. Image courtesy of Gucci
By Sarah Ramirez
Gen Z consumers are leading the drive towards more immersive shopping experiences, as they gravitate towards tools such as digital avatars and augmented reality.
{"ct":"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","iv":"a9fcf29e0e22047e0efba544b5e4c3ac","s":"7ef7e8d97c221f55"}
Share your thoughts. Click here