Brands such as Bentley, Cartier and Hublot are realizing that the only way to keep themselves top-of-mind in the mobile space is to offer application updates with fresh content, features and interaction.
Cartier, Bentley and Hublot are taking advantage of the fact that their customers went out of the way to download the apps and are making sure that the apps do not get deleted or forgotten in the clutter of an app store. Apps are personal in a way that other marketing is not, and brands need to make sure that customers have a reason to have that special connection.
{"ct":"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","iv":"181067f5793245855b71e4dfb29b036b","s":"b7c4137989eebf1b"}