Food and beverage
April 3, 2026
Besides the launch of a special-edition gold bottle, Tequila Don Julio 1942 has launched Made to Be Raised, a campaign featuring a 30-second cinematic spot that will be supported by out-of-home placements in tournament cities worldwide. Image credit: Don Julio
By Amirah Keaton for Luxury Daily News Service
Diageo-owned spirits brand Tequila Don Julio is imprinting its 1942 brand upon a major global sporting moment with a bottle designed to look like the trophy itself.
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","iv":"620f7e8f4250a828ee5bddb435e67140","s":"3f0cc1bbbb52dafc"}
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