Mobile
September 6, 2012
By Tricia Carr
Fashion house 3.1 Phillip Lim is enhancing brand print materials and out-of-home ads with an iPhone and iPad application that lets users access exclusive brand content and products upon scanning it with their device’s camera.
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","iv":"e4be5a0f226500c4929c9c7e8be927c7","s":"9f14ce2078c86b9a"}
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