Mobile
September 6, 2012
By Tricia Carr
Fashion house 3.1 Phillip Lim is enhancing brand print materials and out-of-home ads with an iPhone and iPad application that lets users access exclusive brand content and products upon scanning it with their device’s camera.
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","iv":"9eaee660fba46003c1cc6cdc6054f294","s":"921ebd7a4647dce4"}
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