Mobile
September 6, 2012
By Tricia Carr
Fashion house 3.1 Phillip Lim is enhancing brand print materials and out-of-home ads with an iPhone and iPad application that lets users access exclusive brand content and products upon scanning it with their device’s camera.
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","iv":"143a176fcfd179bb87d4ff1e0e0dc40e","s":"f2399a77b1209421"}
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