Mobile
September 6, 2012
By Tricia Carr
Fashion house 3.1 Phillip Lim is enhancing brand print materials and out-of-home ads with an iPhone and iPad application that lets users access exclusive brand content and products upon scanning it with their device’s camera.
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+l1vRuElWZ+UZPSWjG7Wigr91V7ZpFqN0kjj8eK8iaEbXufjPi9aED6fFhl3mzyv9lEUggYFobFtjYSacj6RWVIQwTIVnh86vLoiTtWAmEKEnpbe3UeK3vK0yw\/ehMqy3Zv4+eZITHTudFR8hUrfysSJhf1KTTNuUHVNR8wmkgCkx866byyXf+EfkWWDms90LLF++P3BaYxHX3OWpC9EVY7bCCYF5aSkQ36pANIqjinxHcKgT06CGV7v7hgr8hnA+hLRA1aAa52vKVj4CRyw5XvGNVRcY210K3+ZoeMQwPB6rFE7ieduG92Y83uhadtf3dU\/Z3Rplujo+DjEv6BLJjY87U8Ci+JpW8tGrSzGW8MkFgQ+jDIwgrSqQJRbJUjckBKHKp4S0nZqhusRLDFV81IRolGMO2L3MYd5fh5Parl25HfLyc7wEkXSPZ4YICx4acmaEH9rUGEk6cytPTz7OstzPuI+VGHun\/NDSSpJ6mxnmv5OrlRLzHj7B\/u2kDuZkGf2ecjIjxk8A4BU+Am11kbNOo0ZmYdWhbmAwIQPGcPG2H1MOkQlnVisYIZ6KWL5hQmwg42kMgtD8lBEl5cq6cUgfpI01TqVWAktawxzGs1E5vFO+MafuSrvwiyjuUKjCU2sSoABFgyUG9kMOoo37KRo+aLR\/\/c26HfBTCoiN4CAJB7AdLI3ckvuXsYZaxl184JemmG7TqLYSIC5HHkIxdN0tjSt8cCQX5MXnWLAjPREY88ZGlDVmJdCsIkpAD10EGfHJ7\/dnuUVqAes9L\/rS41\/gwt6Bhi\/PPZbIGJU\/wYu5xF+BNT6T+lRMxMtODaydU47bxaVydDYo5sYiMtgxQBCuxgpeEMBAbuL3Te1aIPdKcw9mOb7qjhX10BOUNYFrrjXFot3bomH7ydp\/uYBghYXQOb1IL0A6jy3WFOzNH4okux\/F66MU5Txy7oe6C8djJ7Qz1Oeb8TXUlTE\/2QNweB8MMUiRIA0pfhWngRayYqktExKFJuqoTl7aX8uRgBqXwzIhHEWJiU2RzoTuENBO\/VlANDPPre3gylbEpV0+F9F\/bmysOoOV6aHEpaKv\/gG98sVkIaIrdW0bDRudN+2jXf\/aMk\/pfL4kTKrWHVjCptS8hez7mG2QjtBZlxUhYNlTL3i0+jdKzHqdKX0r7IXoHJRopnxPbx67FDnzbO8mh2qFna9QqfdQyaKJXVpN+BpbivFdmetxeMP2P47bzY+I+SBSJx\/BtZUeB9Pphj2BTi3jFpSIXYO2xrL6818ofv0EI7TLmRUHZfZazdZbPvc9q\/RLTnhoK2YhStSwQRs5A5yNHXg2BSVaT1fmk8zSR3z2\/ISevJVIz1Hlc3kLVpNgztaSaNCk3NcMO63JbxA7vD+c8OiJdIwlH32Q3Q\/vEJt32oA+8z22pVVRQgLp0OsWFH0q70W8CntEi9UIxn1UYBuJ83Cq8yIxM08eQsfa1xuoTIrtCgPrhEOQLtgT10EyQqrsbYt8xssIF6CLZ+D\/H8nUAscZzSA69DS1v5msB0aQ6HJ7M9Ivyr6jUmydq5iLbRNQhtRnvM8T5BeZLh2wjxJ2q6LYe8\/5p4oSx7Zl+JYhUUmuTHhShP\/oaG0BPgJ4mMZcS8mBGwJtzjGo2pemmggAUslrxTAXbunq6ti4DTxABItkiLRKIoZpVcH6h+3atRtVH7WEJX4IS3XeMzGxgx2JkqNl\/AYhFiP+GQeFP27EkzWUL6U\/Fe61hBDaGJFSda5DPz0cqnZX+z6npc3yQg\/H4WngSKN39eP0q\/ZesSufwCMk540VB5bVVC3z0Qg5GCndS16driWLN2\/eLZdcdxG19y7Q2h0NgVUnnZtDjz3er0Y2\/AKJ8ZWDgeLXlmmGCxBCW9SEcsL2FmMGBDC9RFpN5Hc3i5xq+xuxIZ37kLCFHmCzJJIq84\/FDYrBNDZmai1TgDVx0R6ELq0ed3LQ7kDBCD8JhBhbBEjoOD+YbQpfXzE+KzA4BqGCa3f3ZjiuJMmq2xsXv5b1b36\/8\/sPPqkNnUNm6065OQ1WKiGdtY06xkjk\/P8BIUNon+XTVb4mxroI6n0yt+MYZ1qv8wMwE3rcO2T+dI69KDjoKjsa+ZxLHqmLY7hGVvAM0SqtxxcIfHsS0ax5kDTdnknBhFQcdz++ZubUCttxIkUT7ETA6jRXRfcEOz9FjtPLyFdFRHr1wVnxlSclCNOJ1ZPeY0u9peCoRLqYCNwzXO6mpXWlCUzLxTWjyRAqvwWLwL0xiHKnr9UiZrFAWCBnqbejEHG6q2gTJw7JeuGoPywzgMfGOYQ35GSmlkZMH3uJVz4Ln3PsYeq42LUbNUwB7fDDn+CwCxsMbH4iSeRhunHoT1rorROSf2rnpQRaRt5qsincZW3nLWgVsi55+wjD03+pDpjreP+K8vvOR3z559RBgxQQgD3n+0QrRD1IkRwXk0Q9Hj3TZYyNJFLQdg5iMReDaWaNq\/YgW4Twxnd+MlX+vR7qHXAqKPdHc2kX\/whwZ7pytUe9CioucpixfIKJ92CkQyN+KX4JIO9wOvoyopKsCIuYYa6ez2ge2l8GVb7twFZknZMLMNAGsiCoYSR1oX+yoEQe4RHJylKo\/nricCAxduowj+1i57ybNehXyM\/DbylsFkpHateckD\/2yj6\/UDkbmoYdXoclawq4zxyGRUQFy5kpPHJSv+wCbC+uprvq8sAPmiTTcB\/rm4GpbCJbO7vUkLIazms\/9tIiERkYTKap\/xqiWqXcK\/vhVE4SLDhwn9eMNUPHFgL7Bw\/vGBiSykvlAsJDy3LSRfuGcRrw+EMZYL4e8PcP\/EhxwayvaKpfYAwPf2\/FmdSqXbeieZwEx10ZgYKumBkBF5QR1ruzV2AOlHL+opOjFz4YqzqBjiaQ\/HQ0HfKwTCEMnM1WZVl6X0qxCrkzdeCooSqdPBTmBX6EY\/BjSSsa1bJcjKmA0g7yupA3xfQVocWPHttVeZYzrNwIfBeKPfzHW2f3VjVXHRcPZsc5d06Aq+Kx607ysLWyDsIbSsN4IoVotVtgTb0dW\/8HcJaB0yWTtq46Y+CP2nLUJOkt88KHXUSEW599vGOZsJ61XM5lQYRQiyiIbbOzZm4lG+3Nz8SQvyLbouMxvEwcJnXY4c5sTs\/IjqPi14KzWOv781goBfNeuIJPg0CRVskDLKW3D\/mSYvOvTjKW+LgbDz11qndJRoBeRaScfQuIoET5XING7fJdxm5oTB\/PkNaOfVgdIIB7p6wojOGLl1\/UwhhdI1GoZyYK1aMhHbnSbkfttUmI+ZL1C8L2b0ei9PWXPcBFRfiCyQVNgrk+obsOHPbwftoTkIIWk6B1DbeYq\/RZ0kRXp6rvZsyTgmlyhKKxAnlB+K6DtFmW\/BVn2nM5Okva02Aizh3KJDKqcB5bFVFJKevqytZwJWAidXPLshvo6bhXIFcm2KKzG874x8gX8QJE5NQMg6s\/BRUcwxKOx4+B2cO5S6ZW8jqWx12g8yh9nH43bTYaDjmg72yddN+PWi+UIquvWeWYU6r\/NoYMdJ02e8rPc4B5Atg4yQU\/M2Iqpktf6\/gYNExfCc\/WJo4tmAzq9XtB8cwZyFMhr\/51veEh8egCKkXGoJtp2Pspux0+8EwhcsMp5E67N6s7+NCrvRYgkGiHazY9lso\/oW4QRuSOM5BlpoQP0Ukzv204DwxUsg44D03POXotdS7TK4qeeYrnCv+GnohOWvKl61icQ7TkbWo8yKlDiOGKLQZ\/FQVu4LP6JO7hA\/oi8f8cyDYL3wdjYA0bWqBd38w7ZKlF\/mRNwq9oOZn9arcnlKYbdsIH8myHuU4UGXRPax25g12AIzvGIGHeDLtAj3+X9i4P8mIzain\/i8WoKR0BBXdehSkEa+pgzO+Sno+Tb10GbYVBEJsOCOGwDZ1hLkGr0Q0QmrTBcjHrhgTYhH9EP2DUf2qkm\/cEbAn1Tcd6HuIPXVjNE07egjiFnxS9v6qq29IHCEM+epaQ4HniEzxX+sOuQCqcAnETd0MMVCSRaOf2dEGqokdblzbKcR2nFzzDxilcQ1lpwHtBmT1l+5Lw2ns43fav+zsv1Ao8xAdIbFFHS4EGt6Ja0lxIpkgOh0ARw62hBH58B7LMP7gF6I5tMdHU+MDmJsU1u6pbQp0o57YLM9DzzFBzmz2c0bYLrHcFKcC\/+KM9IDj8D8Qcl+dATtFT+2lzNEU9OqNxsa484ENex9WocNvlzvZvD91yTphDQQAMJ7U8Pue7+WFYWpKWcPe6SVJymifjvguwdDuje0+KgTExNSpGLW451r34I7bye3BVF+gE61Cnurp5KzioWoZR+8L5tL146NiShE1JLMMLQ9R8OcmjXiyXLimcK2CnMF4Q1quNgJQqhj2JUv+GFn+9P9tBhFiOCt1vkvGr36IfXbOHR7knMiej6fVRxwzH4vHyXD39MHEPEEVVuZQTz4TamE6MWeHGuyZ8dvXdSJJqGJSufhgxICjhGidVpA1bclUJoSEGJJiLd3ZqqSpCX2sMq7i0diCsDotCeBk+G5Yi68Y\/h6ilvTo6\/sLCXThMJsb\/14L3COvaARUpxmMmGkqpTwClm3KDDsGHzRN0=","iv":"a109695e8cacd7a9ebb13a8bc8f48b55","s":"e8b0bd5174751539"}
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