Mobile
September 6, 2012
By Tricia Carr
Fashion house 3.1 Phillip Lim is enhancing brand print materials and out-of-home ads with an iPhone and iPad application that lets users access exclusive brand content and products upon scanning it with their device’s camera.
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","iv":"569e98e41e053cb97f1c5a3f3a7d59c5","s":"c31ab54e702bd402"}
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