Mobile
September 6, 2012
By Tricia Carr
Fashion house 3.1 Phillip Lim is enhancing brand print materials and out-of-home ads with an iPhone and iPad application that lets users access exclusive brand content and products upon scanning it with their device’s camera.
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","iv":"cef393e42769b44a4a55afb26a6256eb","s":"ee01511354c2b211"}
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