Mobile
September 6, 2012
By Tricia Carr
Fashion house 3.1 Phillip Lim is enhancing brand print materials and out-of-home ads with an iPhone and iPad application that lets users access exclusive brand content and products upon scanning it with their device’s camera.
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","iv":"e00804d81d7949f056ff883a84ffd78f","s":"19597eefe09783a8"}
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