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Mobile

3.1 Phillip Lim bolsters print, outdoor ads with mobile scanning app

September 6, 2012

 

By Tricia Carr

Fashion house 3.1 Phillip Lim is enhancing brand print materials and out-of-home ads with an iPhone and iPad application that lets users access exclusive brand content and products upon scanning it with their device’s camera.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  4. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  5. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
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