Mobile
September 6, 2012
By Tricia Carr
Fashion house 3.1 Phillip Lim is enhancing brand print materials and out-of-home ads with an iPhone and iPad application that lets users access exclusive brand content and products upon scanning it with their device’s camera.
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","iv":"917f3532d11b451384ce53ea7166cc12","s":"c2146d5c94c28c43"}
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