Mobile
September 6, 2012
By Tricia Carr
Fashion house 3.1 Phillip Lim is enhancing brand print materials and out-of-home ads with an iPhone and iPad application that lets users access exclusive brand content and products upon scanning it with their device’s camera.
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","iv":"2cb2b5bbbe94acdf3316c1e5cab28b55","s":"b0f7cf0e29e13c88"}
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