Columns
April 26, 2017
Brigitte Donner is vice president of product marketing at Optimizely
{"ct":"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","iv":"553a9b58d55ab7c7033bb97fe1ce0dd6","s":"f66b5a58288cab6e"}
Share your thoughts. Click here