Columns
April 26, 2017
Brigitte Donner is vice president of product marketing at Optimizely
{"ct":"g2C0h4cNfVxTJMJkqz0Z\/Ed8M33t6znliZPio52GF52DMWRZmRpTDcDwz0TPdvU1AwAJR7Cp\/ECt5izzDPS36gQxUSHYyhGm0nw+OlNBYBVVRK9LWh0J\/YPcfK0bioEUobvSO\/ddl04bTfNWxP78AdAGRyGQH8FOT7yIn10OKgdTfTK5oC7G44KN2m9SS5pWOXr9d0DFLwOKHXmKL8dK+RLGe7bcwAFJBYZaC2p8\/wVlVFRwYfBMfbcJav6K505A6zLg4CkUTN1v4Ic23JNT\/5ufNbt5Y3FIU5uOs+epI3dzcnEFIwM7y6hoY6P\/XqKSKIhlY0VNehkjDIxEzRu6bxsWDF2CIAZWSYZYGvLMDGw8F2AVBNcCvGsoBABwaJUrKXKg48P+bNibpMqjqRWfLbQQ6BDvJJ6wOu6dJQC4OogRHjAyxiYCrCtZuL1iIaW6qbbtHEAf5\/AX4e4P64\/8o1d2078UuUb4cFpMuyYpOj3ReFqyvxll0n22kK6qteYvv9cG4ozC+aiBfHHSOqJ0MvHApxs8UsWI5a6NqO7i+SqXmVgE1pGEcttgtwJjkBjqva3spEMR6dFtMalCqLMZgMdB+S8gV7VIHiAeOnaKFq+0eizwTXJ3f+ZXSbjS\/u9M\/jsaxy8p3wPWNvy1wW2F\/wGV5ebCzRm+jSIC0Icaeo2ozf3wvVqwMNDp7W4v7hBWBsjeMk82hbM4xbrtDt6TWEnZ0iRtvD92guHJwyB+GL2BrCFANpPnGHTpCEhhTjwv9fq4QjVKtzO5ri1O+bN6ZAoOTlUuJPo1o+EmOYxfJ5VS8PsMOxcHHl5rDTVLLXP+ZQlrSZBJHnrX1cKbvFEEM7me9ShQubDlRdf2e0p71E3N5Ny8hW2of\/Hpo5tdt0eMqiw62WzWAonzdEg6K3ML7N2mwaxEDcydTaj\/nKystHeEG0FjIlLB\/DfQ4ivsV8lvndetP64AaU1VfaZvuCs4H9YkVh\/v2iZZoWT9NPNZoM0e2E2R1BAKgE6rj41z83rz3ATzsjeVd23UbigFamlFDPKmrexjRBuQnRAoSyniOra6xk5kkN2pmGP+SP50JI8N\/TG3df5jEk9jNoNaqzcISkJrqh9LNbZ6HPlcM6YsHXClJL\/cvyPnPhwt\/iaespQ2WC60UHfO9RPFYVjZtablzagt7i10eEPt5B6kFZjGW5DUUrLLk4yOOn\/a2rnQ30BksrF6RmhsI3mWdqryyH1BjGnjVA0M3ZyTXdKg\/85pbfZ5esIg3kmyAQN1WTGVg+jgtlclXDqGy6a6v90o8LPq+o5wtGzERtufbVoqHjs+aAwXNPgELN6XO+xEqaCYujboFf+B5qBUSpnxsmUwiJ2fUH2SFTZW4jdz8PQlLu74LIYedsNKtXazetcHvf8TxJZJzsGNxmZEsipRJibdDuZZUc49Hhyjrf5ZP\/6588qPULfJwh3k\/OHYthb121LJI0iGa6TypeyrluqxAlwHNRhPDVIMCyHaWc5vEqPqSZPSW5gpc02V3x8uwytGPhsOkvPXIHri0Qd76b1IfThY6jEsmWZDyU+LaS3TtKanpXZK1nzCPI9D3f5zLOZawDK5IgHJDyMtYfnyoS6s9beQSVeGZeNjKdTSdbNFz1paYuoPZVX0Dhp9BHNafMdI2aUvUSpJYe0U923C81Q4GNujCnkPeCJdY5+nzbGFkSXSJDo+YZRnUYbf\/2lnYyqj09D7mF\/lR5bj2STXOyYF4Avf1ndxOyeOLLBqq73s54em793ppeOFly4y0MeNBKyJm06EguhcQnFCi\/BIoHFNWxvDjdMOJjZC5W6uD9a0eYCfjQh7faiDg6vaD\/CSAmziQyYsRgopyP+xfOI\/W+\/xI6UiSt1WVrvVqRxO8jJuvoUiKfCqcK5XUZCnjC3PAKnyFcHYkxVuEtE8AhbMVtvxC2EiFYiCYe7LfsMPifm36Y8rmbrxEtl9fsL6Z5MqYBGGYL9c+Mzjos3d90ToC\/K\/4yL36qj8R0ZbIcDAGu1B+RIxQqu50iZ1QZ+LwptCPxxaClga8fQe7Fh4NVkxrQqM5\/Xx3liZEJ01+cQpSsgFAyO4jakbOAdbdl+s8bdNhaVeBqLqhUi7VX9wk7uwSCOS4EActsc1opFv4Brx3IHUTZ0I+RzwHtgQbPSJnLiCmPiT\/0rJaGqDkFabBuKKES1k4U5xPZDvxHKCQo6lcu9fD9jApqtMG6hYCIqGeMnJqmGFpQ1uiVWsZoodg3bXHdc+KJN24mf\/VE2\/MxAGZVlIKf86w\/JDVee+djhRYJ24ZphRcfOHj7OHCqFw7bmIUm8zZ\/g5Yv20aGYdjVwQU8JxqY5COwm9u+X44hICtqmRsMQKQ8DgHpGx63BYahyFb6YYM6aeBtHFeiFoslV0T8L26zyuePymnlcjwE1EfFgiIkRtlnb+OUpjS42STTW\/CIdHyRLuLw7LcrtK8dB5P3LfUYKVY3\/qxnqfbrxh3o7Zt+CWusCvCbKlrsuuJ08wngSLpFp5SZe+dymmCFEshNGMJBtdeet42BdvhPBBQHZ1H+FPP2UCKrOSK0SrS9hjU9mzhONtmPaGrw+Db2exWT2rGCknFSxsuUoyT5DT0zn9qfl1loLCxGl2ikAnlmfoIRaA4oevbGxy3H11thhLztZv2E6ay+958nNfOdpsPRiuWJjExrotzHZYz5ybFLppXETzBoBHZ+zBfMupHUuzVGnlpj0CwnlDZ8bzY6bOHT5uC3Et7H+3MKda9MXeSGR7QKqms0mvnm+p1M7yzdlmpcm7R9NYj80XOw2d72OeeEfSh54OuYD2seCiMMHqyzfB50creOknbG\/jpXvRdrHKlqBG2mhKBLeYiO1VuB5ElwSmBz\/1BwNZn5bkJgGlT45KiYXnvxwu74vVYaNXJieOWF5oYb06vPtBpZG1af24\/baaF22rey3TC\/V7IbY6ybGtV2OjG9I0v5KVlBszz1RQw5v7yilb47pafvvSdzPGqDgryox966javbA4\/iBoc2Lw3VtZrrKwJ+gw6FmsKOs7BzLBcm66Hd1kYte9zCCfwHjLyg8QuYx19v0J6Rz0HypKIYCGzugO4TgbmuIfpwX2\/I\/aEmGSIxEc0BniX2Zo4WP0dhrydJsrgTk3GGsS790vR8tJBMKmAiioHndH3yRdZIhhw8AI\/xvKE4As46cJRtplC557sHR0qYQUl7kC4ZpE5875gb8CGThRJ2O9q1T3vCvTdCll77vMHOhUHosksLNkkTQnNDG1hq7oZE1buvJqpflSIdsjdFJYGW\/lIS9gbf2fdfhy64tX5FHMOwktDgz4ohjwuzXFOj33s8p0KFl5G2DrDwd2RFennaY3rEBacytvNI13HHU5c7h8V6wIkudfzo722xbN5ZLc72t0j0kE7anTMQxXO+ZgMBqf\/jxtUsrgeP1BGJoVAmDYXHSS2CCFpd48RCnV85BH6gxk+os7lfrVQI0upDWtzqkb71HGKvF\/Ujzfq7ypQuKt+rKVZuccwp4WITrTIrpuO2FsdV\/1LZV4Kmf1NnO41RaK9LXsO7jpZucQ1BartmwxB4OPBfM8kqIpfkqs4e+1hg631wsif4avISsgzTH+mHnXTHh4i9wvnh4yej7vR20+EY+QhiRCxNXYo+JZVrLnNF7Icl+pu6fi3Jv40PegDu8r7CI58vI6CtuB2BxW0w1AaHdctkDPkSTje4G6erkvLMsGYbZfCjSyYylJxsAf0JvCuZ028+P6GjntC8bEokPUaJ6bgNXTtYZZD1XyZlPP4HJH4E4sIKb\/PobKW0PvRVvLd\/680ea+vrNCUlY3xzRAvmZzEXgkCEmpDPdggp1jer+2CqfbJiAfkn\/nk9zzEqWhN4hY+Zf7w\/gbpWFlj0q3JCri8NMTlFr4hzBO2eU5r\/hl4eilSvVOw8bxJbbcgi6T\/6hQDo5iz7vDMgInCtwetVu3TW6Bu52hBsaIrkcxZYIL2NjoxcMVjP5rjG+FVT3DPrrSr3gup3Yv72sBOpBsol7mGqJpAsKTsdlS8wM0nq3X947BMjVfgd3uHWD+xlviUvBzjZT1XBzJKtVHB24r0+AAf\/cRc0AomSv2VqZfL1NMGN96p0WJ884V3KuI6VvSBlDKZAPF3xAdobjeJG9WIsNv+6si1PEiSj9Eb49XrrReu9JyzrYBZ\/G0KPW5FfksGlNgq1ojfEh\/gDbkEKcrbxgPVxitR2BfyDOinr53WDV0zo2g5j+c0o7+SROUTeUetup2lCpNli0BspS5gMYPQXONlm02SI8Vl1gZtBIPSusGnt4VEbXXQA4j\/gAXifxdrr4fwA2cSVwwHmp3+upWYrrBA8Yew6iPDCBqYvjCBMiqjCbBiRv9pSBWh5B+nGkZEvIfJyD\/Bf9+5EIUo6taX\/Uqi1NEX9BGMPimvUx9bzetdHlrsE\/w+IjQuESsFk5IYKvMqizGqtDcXPgQbIDpevx6mYdbh2c3P\/+eyKGbNa87ZdA81MUHu9YRpfr\/48HsmBwlKWgEi\/\/2FNa450WDmciRSaOcvbUmMafSDPaRAHSEROUvu+zKU0UDay1F46IDHkalzsyRRHP8Hz4KYaqg2SvFVQavIDm3OCcpmHNzAEiVaHsuxCOaiB3K2NAjEy0m\/mT\/vAKdjJYjC3EddQlogVlwm1AgP4T0gqdFcMPoXZfCA8P6ROXgXVeL1XpxAyhbPkcbP\/S+1AJQWRnD+9oPdcBiHYgrKkL+RWusa0Iqxah6EjkOgWP3qac9FwYNaCRb3lxaw1OFB9RIHfi\/felh1JAwOd4JhJY8J4Jv3z1shWlMcCFFopAitpafPMcmVTvHqLx2Rbc4Z5xQwFh1qJxbTyuWn70im+frwyo67UabmwhDMRKV22+vGdVmP1R+MzLIREwo4sS6Ycf3X\/+XBAhaVLNnMJZ3uBm5qK2gDOl5dJmV7cHDc9hiPm2T8cjpquddMrrbJWDx6Klm1X2GpMh10Hnw7lVtGYMx8Rbb9i7iRbYOg71XHcSMNHGVRLWa\/8FvykFF\/bPUwQIvmWOmyse8EhMtxs+ZMEGQNCHR1qFjZhamvQHGqSXWEmO54wZL+8ke2HmlLDVLzNlect1eKq6GgGyTsRMjgErxVk22H85oVpe5j+MHxRBOEl2QHDV8WFQpwaKS8WSe8XhQN\/KcQwMSOVOdug471ZIXNxuj4WaBmnGprzz6LXYtLM8vC1vnlhZm1Biuhlmanau5EE9FdDge5ZYFeaxYbNlkdSfNE9bpUlHtxLR9JBqlkn3oQ732EUIgo5o5OyWSq1LaysEW0Ghl6ah+Y8SPjfofkf1vyiEuPHiop4uKvB+O95FN\/1eMX5kEBTz+BqpfO5OxYc3ZIKsz1s0rtyJhoYvgSap40Hk\/WIy7RK8ADJZuFCf3rp+bX17zff8EHcjSoUbKLLNnjhTv5a7\/Z4I39cGXxemWsJY0yy9l43\/uWtWmbuKirbUnjiLG52wjCTn6wU5U1BeWB2QZ2r+rYTR6AegFiJWd\/MeH9j3557JkUrNNuwJZ+QpXCgEJwQlTkZiY7cAR2h1OYWN6ye4v6uDpP0d5E+PgfNj2jt0GlIfIBNE8atizAn6lMXSZVsiAcCHH1ApPckr4xwVQ\/hGoYHZw7u4oneY70l3G0yOkF5dQxx8U7FiA+zcjUXwwRHlpFtgxuXL9PgVEMdHLd3A6vc1kA1OUvT3QpL\/U+XpSs0CBT55A2BVZRxaOIEgK0eMlM+VcF48cOIuroaf3p9yf38bC\/TqbG5oEOOS1sNm6bvhbP29Khk8eQ2HOt1bOBretfE\/3ZbySMvPGsruTW9qBkwD9YB\/HT+3AExFKaJSBUuUxQOz530243Ar+HEAMmQ4+VEan\/j9KCUxML3eUgJ3r9EEEEPBTToWHmyItfqI642C0G5\/05+Wy7vCqduWlJkKGXCBt9omoD7mlf3U2rjb9HJwU7pD1z9Gv885nDudcnSXPOPdYVnB3EaKNHWRPWAC+Qed0UCAOJbTLWwGz3uny5Mnypkmls31nynVesFEESn9rnJvCpLJ57tn0Df77B9ds3I6OQM\/yoI83yHdzxux\/u4XLiewpgxgoSCvx8uCIHJUlOEgziwyiWp1W5VFgFckAul8uEoTCPSKx7rx1kZSi2t4iT18alMVwXmgABBzpYBUgwfKPI1TvJ5+7lB5HMDGP4itcFab8mK6pdwqAPgPnL4rkJJEOaCTyPD1FscwEme8S+CWYHFicE5cOY\/mzV4eGN3mAhga6esa+H2lJFDTThOy1h8VPE2quXT0l9CMDMOkTuPXXihpoVDlHZO3a0Z9DWd+xwyQIMUPyi1\/EBpv8\/vGX8RfrWEljdajHceI445OZZT0l39Hjz+KFl2UXEzxAWPQSwGW3zG3KJpkLZA599Srmpu3rU7vE\/HXUMXdI4hjf9OU0FeTEaRK9ahIsmarThLLH9PqkXdrbaENiAVObCB2Alv\/GdVsEfd9J\/QojmQBPvmAkDU7ekVirS2XMK41VRFpGE+lCgNzHsn9iZ5GTY\/oWGlZGqLsrXVy+MVt6Ku4yoX3ddS\/pMRQQc24GUPFCfS8TCVZD3tiM3HbKARC\/RQ1XlpkSxSkPrjmLo3XE2SCd0V3pSHYQAJmUUqYs5gGiUfpqXnSLo5cTUB\/qodWNJz7M8UM\/Kyc0EG8OwjIu+uKb\/9cgKYXCLl3kdPyKR3s4ABnecRP1SuCf4IhGw79YPsICMNM8Sp92crfMR2xRMYi0Mhpzvt2I2M6SuFyVsuMpPW\/eQLftKkR\/vMi4QbcuFKZlPCy5u2fVOmbv8\/nYfd4bvDwxn7NvPszlyybV8yiRvX2XKpQ1cHNF08Il3mFEmtliS2VKiYLJ9f4PNnnXV7\/Uep7nUv92I3fybSoUI9W8e+ssKrYVR3i8BkrOgQIAxZMTF3PLFZ5f4IGZm2QQt3w6FqqhLC9MfwS2XP0bBTjMz3Ew\/ffs0OatvrZzNeDSXUujpY9u3ffxlE\/ZS+q78YvNb+OzOtl31+pfBN6OzEws7ZWyR5WAPd+1olTAyfS8TPxiVwAIvAM9nwc2ucaYMXodmgz+XB4S6J0J3pFceqdm131YCam5ZqjMRX98IZeBcbi8ZX\/W0BtE0j\/hH0h3cTZXrKNT+ZI7uBdhu7EZHkc3qDrZoCNatrrJ\/oKb62N2Unm6+uAn+YLIJ9d5X4OvoXNuHORSVyRlHcGFuAK3BZED\/QxLT+v1IyGywHt6Uhl1lz4D3n4ZVrkxFNoHQjs23bXOlHM1DbptxEJ+o3rPBwcLP+YJ4+jYQYlgsEwESVj5qONuUCSew2AWnO4zdes9iqeg4ft54\/FsduQzRhW7KZuUJVrASYn0NJCbqNQInshEbh5KrKQZ7aQVRwRjd0wcGHhJI7mEh2FVsJSWZzMfVk8R3eW5la04h2dEskbxs\/1HR69CX1ze0anTG5nGdPEcZZ\/t8Roq7XEi2mZ7s1uTKCjATlzDLGcDGoJ+zyuQTSDyE0uhxeVmDzRXTg\/d8oHjFN4acgdySuwFUgaBUBdYmKYQvk6R2GUFP7MreoAtQIckmDNFzPQUEYlSfbl1o0DmonHEa\/aOG8AhmZhxGvT94OCbjd3sB00A9ISUkvRQ0MoY3rshcTmXKhyq9GI+gFp\/RoKKphwifisj32C9xSfVuo6XxPJFo0oIysLAigGBBeMI6kbGUDsyWUtF4LWFQo1HfNV6Za4dUbFFPdmd5dU6nlsPXF07waMQiREnEp9aJNJf60j4+5VKW32EjGGPGGsH561wYX6ItlQfYXX2qw==","iv":"b30fc78481d85124779fa2f57f6ae1f5","s":"da39caf871544c98"}
Share your thoughts. Click here