By Stacy Lewis
To keep pace with current, hip marketing initiatives, you have taken the plunge – you have signed on to run a mobile marketing campaign. You found a company that specializes in text message advertising, signed on for a short-term trial, and even created your own keyword. It is exciting.
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","iv":"711224ff1963dca1d75d2a64178430db","s":"de70f6da7e9734cf"}