By Stacy Lewis
To keep pace with current, hip marketing initiatives, you have taken the plunge – you have signed on to run a mobile marketing campaign. You found a company that specializes in text message advertising, signed on for a short-term trial, and even created your own keyword. It is exciting.
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","iv":"cae9157763316c457b00e52ac24aab8d","s":"f3fdde75fc0c4162"}