By Stacy Lewis
To keep pace with current, hip marketing initiatives, you have taken the plunge – you have signed on to run a mobile marketing campaign. You found a company that specializes in text message advertising, signed on for a short-term trial, and even created your own keyword. It is exciting.
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","iv":"becdea73ec8d7660835926f264422b7d","s":"00d931786344a590"}