Marketing
June 22, 2021
International luxury brands are shying away from guochao because of fear of repercussions, yet it represents lucrative potential. Image credit: Li-Ning's Weibo
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","iv":"57deaa799ee308bbe9ea54b39492fea4","s":"ecaac24a169596df"}
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