Marketing
June 22, 2021
International luxury brands are shying away from guochao because of fear of repercussions, yet it represents lucrative potential. Image credit: Li-Ning's Weibo
{"ct":"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","iv":"ad297c4adbd6d4a2d8f2200a271ff20b","s":"4ac49acafb81e85a"}
Share your thoughts. Click here