Marketing
June 22, 2021
International luxury brands are shying away from guochao because of fear of repercussions, yet it represents lucrative potential. Image credit: Li-Ning's Weibo
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","iv":"cc8e22d42a7255630b31c93f5d7f0a6a","s":"b3470247e18d96a1"}
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