Marketing
June 22, 2021
International luxury brands are shying away from guochao because of fear of repercussions, yet it represents lucrative potential. Image credit: Li-Ning's Weibo
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","iv":"f81d4642d0b4b40084a4e7b9352e3041","s":"e2c81ba48752cd56"}
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