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3 ways foreign luxury brands can tap into China’s guochao trend

June 22, 2021

International luxury brands are shying away from guochao because of fear of repercussions, yet it represents lucrative potential. Image credit: Li-Ning's Weibo International luxury brands are shying away from guochao because of fear of repercussions, yet it represents lucrative potential. Image credit: Li-Ning's Weibo

 

By Arnold Ma

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