Marketing
June 22, 2021
International luxury brands are shying away from guochao because of fear of repercussions, yet it represents lucrative potential. Image credit: Li-Ning's Weibo
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","iv":"9298e22ba9e037cca547c40b4b73f44a","s":"adef9e285c9b41db"}
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