Marketing
June 22, 2021
International luxury brands are shying away from guochao because of fear of repercussions, yet it represents lucrative potential. Image credit: Li-Ning's Weibo
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","iv":"72152972640beefffbe201a7b9b8f82f","s":"4d1464bcdf995d14"}
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