Columns
May 28, 2015
Momchil Kyurkchiev is cofounder/CEO of Leanplum
{"ct":"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","iv":"23872e470ca1f9bbc3502eca61ca8d49","s":"1d3e7a9446fc1f54"}
Share your thoughts. Click here