Research
December 10, 2015
Photo courtesy of Bloomingdale's
By Sarah Jones
Retailers frequently focus on logistical concerns when expanding their ecommerce availability to a new market, but they should also be focused on tailoring their online shopping experience to the local preferences of consumers, according to a new report by Pitney Bowes.
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oQnpPr0FHf7yQ2hEjYcwnwtg0ZV8qLEfnfQsoJ2nicSkSvVNHP98S9JljDPgTkHEm6i9loOCqmX4dPk4bgEpyYNsvMYfroIlOibAtcff4uPwI\/RGEGM9ff5SNBNp1Yd6mx5DjILYutYv5GwDUjfgMLQhqx2Y+IBFNSP\/1aANkkgFOoJEZH3ROmciMqrwjegO5cta6WQ708y2n2okpTE1rcEKuaV7iB2P10jXBBlk3qcZ6lxWAYmqsWXHwqLyd29CJfvPt8JRERzEsrqIemYjcbuezZ4hp5aVfqpBAQdkp6odEV\/zIIY3b2JZeuaGl5VVGXvWQBabgfl1xhAJ4gpg4\/eZ5bmXvtFXnR7QPCMKyeKnDtRUDAnCBp6Rzz\/4uX5qavv9OusHXiB9Jej2JviE3Q4xQZsQSA0s+6cYnlHKOrwZmwheJHzJTZooKINSf68jGjceQQMkVwMAFhLBFGH6u1Jll8ztZG4VEDoynNVC9vqDC8BoLKzaFHD772XqRWlC3ZyNrx\/2VCqRSdU0miBUnhHUM2uuFOzEr\/ZUa7ZXmjxcQl7iLyhxd9e\/f0BhVyD4q\/ate5gLDGivYLVqK50MHGWo\/IhaUX\/gCpRmBQVZ70yplwL6qdWc2iD44PFOMq3wfzFoxPkdhe7ZcYrfd+up+H5i46Mvs2a5Eb05YOI4DnzY6fT4dwPsXehoNTElGHS0i1wYQVcyvGJhNHci9BYfMDcB8mxBZge3o5yI7Epy9A0nZcRpoeS73pZd0fsM+WWtlCr\/y9VI5FliN4KjkLgi2IxH2LMtEi4HiQm\/swdHLcEZc86pv5vn8uurKtMVFQ16BNxKcK58REbKQGTYfPZHjxFJ4v0GE5aSSX3kjxeteZCWZ1dAf4yONkG92rgJXdDCD9DqUPEjbUc3XcyivilpJFdLBZob6DYGMd3NpMQZsqER26ykWH5eq9evtsqQI\/KLn\/uPWXYC\/MyqoIdcrmql2u1u76S16iAcgaUmocvlZTHd3ds00Di9utzyYKr3zJMg6OEODkrvo56kbDRIlehs+BaGgrk7oorNJVZxBqTsUpmuuDpS20A9xNGdOv32WBgGYjdJlXtUkgMMFfisGFcGDceaoxcErYc51xxd1nWmDXhF0QWllc4vox4M6ltN65PK5Ht4zV2nT6exY0jWqrpJhlDJKhz6ABI9dCsZPGXLDvfOCXOnL+HqPR1QuXvp6VC8NgnasduelGsbL3trUrvcmVni2IR1h95laq2rDSRS9nr\/gmyv4LSEAlvuQA8HDodibbzIyIQ1\/4pY+\/J7NJhjoSQ2CpmOOGFIAl3HUUfH2fVlteMeBnAUhb+aOz25ADlAVxKQiClssT4iZwY4RSGRKCjODpPOff9wI6S89J05KDHWDexfyeLCqe1QJK\/BZ3YOqryFhBsuyZkZhEVNcVkQG4LltwSN004b\/DCjipFAGTuVadLMHyXz2\/mDbuNnXTfXUKA2CBI3qnHVeYvf3ThuYQ0fjTLcgVwXRHSwsG8\/d4DD5W8\/d5ROqmZj24U3o6h9ggfYKGw4p1p6gR0mJZl5\/zRppQfQfhPntyLPV46TZS164+qZvW2KEiv7hYrMFw98+NR8yi8KLutZPyURfC6cunz6GB1BcC3JnfvX7WE9eI3lCiWWHWvLpmrBJ\/cVw1gI1EvE4XqXvVfDDX53AS3e3Ac2+er47y9JHH+CfZetL7wt9HcR1hbI1ctc4qxBk2tjb92l8MRM2ugsoJERD7NDzkel1okaLAmOFRT9IRY1puwG1HuBBImBOZja4QbNKBXh+ODszuJ1BUDjvbXOhuowR0es+tM8O7eYetbB70mPEaBFZh1WSW\/wuVIfyz7LRNmK9qbWiK1hLVRyq8mxpodKPxfB7XfknzALmZaFSo5hUxu4N8v0SuWluUT7zMo51+Jyebs6xppww8eGaOu837uN26lSGC3Wqg8AGQe2HyO07JRiLgFw3Kqjub1t\/GFaQ\/CYHd+pLWIyNmimsu8u511aeomhq6iN2VJJuSdMaypHXiBjsylcH9+F4b76OFK\/+9xUmfDQPnZjNrPbdSGr7jSzdrfFNsdLuhAFA65brYncRnlFGIT7DRdUSrguaEW\/QVE2RKOoQP8W6NhNUAzgJlla55Wi1dXK9B4lziMWdB78ANIUB6qJtmYZvHJeMteWZQBdUpSko5OwNdCfVS6Q1CwmsMKplX8mJEAqAxFR6OM4OdLeNUj7DqutrptmggAWKmbHSXtnO8z65aMhnPcyJroZmyGSLFOhJ19RFfxIGjYUuXeDpplFo97ianmu8CC4P9ZK0Av8ldJeHomiyES2V6fqz7gsM3SRgx9wyNFfJ+rY5GqSUxz7SXpOEqjuKKDSmt5mTZ6tZy3wAgXFvfWGC79mppDO21jLNzvALT1wvbZ08giG7HvanB47r2QPC+6IBt5C0XwkFkvPVci0SlBPG\/ekQjb93grKLtfLt1sd5dfo1sasPtf5xlo+azCeYF1X3A3fGz6BDJabp+h6GMrDEJKNIwMYC3eozuB9tCQ0rNazHgbrruiJgVFVLF1pB0iz2bnXatkNoQPBKJCrSOER1LLStOmdTsaoUT3Grt\/zWjAo1LF42aMx9coDr2cqg44hO+p2zkv94Mj3FjPwRae1kmnem3LNu+3L3zMSmHbL1XkKVn\/WlSA3GGT+3Jt7Ci4OUsyRQsh93dWbDf8RTJCaST7J6wyx2hce\/NpP6UoamMFT3X+91NK3PkMM9\/Wz3TvfkOkLjxkxPGFkZ\/WMfLzjx9m9wiNatfegpamlwDtLCfqIWCbBU1VC7n6FUeQ5Dx\/Yggss\/AaCUgOCT2NpG8IlNAwQbzn03eEVN19ANtIaKI4iB5S0YdzucsGk+DrvWKQZ7Wd\/WS1rEXJOeyxnsQoA\/m1WH\/775HllJ+ZM1XklXnDlbJeASADCW4w+ojZPdgw8slzuRuNOVSVK4tsvNRHC\/3AsfpfXQyaCWL609bbYwH2smjYcGBPLSaxCl33Qo3TUQ7c3Q3aYWPBTP\/RZgVoAJrG2vZ2LeiHt8ImWRvdQ7D0DvgHNpQuuFIXNNVnLqHXCd3YTV\/OXfJMcanKc5OvhdVm+FQWCXnxzHx2KrcynOTzeWO2T7UCQvjtLLQLEys11zT8IhtR\/XYWCdXKYDAcsekFRpdCpyPSUlikN3w7k8NL88ZJEsYPF8ALnIiQlAXGJC5MDtpy+Mvwrcf5F02WPPoE12gHwN+V7nHEggcUsxQNf6xZb5PXEFtWKs55bn+gH3o4XUOQkn81nLCRZw+nLm6PIN+OuzAW\/w7CH3wQMuWv9Vlskl7WLKtuj2A675UJAp7AS0FUs0f20lOEIDoshpSSm2t9KUgGb9Ej6+ybWItCZsifD9QXW+B2o07Mma11pTXc0fODfZr705\/ZwM+kLzNlbIgH3hmYnMrzbMEp92d87GRN5oe3fHsv+X\/CRDsmMqEm\/19PiyaYiolGgVDHjSeameXlWvo\/V0cAHKIkrop3vrDJbC8qut0RyJuEyX36OmaXkjKGGwXOrNcHFKuTgQR+iRk548W2MveOrtN6EKwrIgZMXhPBDej3vmwQaWpxgSJYHFz8m3fTIvFg0F3eFANBSEVdsjmJKAhqxuVYqUNQC7CneotCJyQPb4ILVzWDZjoGqkYHEvkBLWnKxnSjw1t8dxdrIeoUiu8bN5BE1jKdcSbUo7T5OPJamqmUBx\/SF9S07JpgBHEjNRIRHPKdXsTf8xfRoYd0b6grd1l2iMwzxdCeEziCo4YUX\/Pd\/E5s04vvXGtFZpRcnlKGBEa6i7Os4a0g4Qn\/DfkEU\/LkL\/l4ZR69VC9V74LIXia9Nmmbf2+jYB1i2QE8CyNB5WOjLUo27+DmyNnLQ9p26WOkFzq8mfcHe6sD1j9KhcMJRbZMMdt0fMfcFl5vdhuSWAMlF6uxEoWjVhzVy52uoFUPM8E6ABX\/zOunYiuOd\/oxONDQBfq0lWFwjjOeK40UVaCOKfclbORyggUXyDjdQ7SRJRvW8Javn9bFC5iUklD6VzHwhDhbMJRrSjyD1jWG9t0YSJwhPn8FivOFTHmb3MWq393Ne4m3uG9CML22577jbQ5iiXFvK9TwjPxp2Nf5f3xPHXjXR90rlHQmDG4ATjJcJWYCir3AH\/vO9\/0J7UGxg4ZqlLqCmbFecXJ3oddd4EUEAKqQealJNzi5AJRwU\/IPRGe4+qEbXomj\/WIqS2v3po0wh5tdm4jwYTuEkdAeMLR18Kz5sRZrwjER+4OAjtk4LKbF5HT+aq1GxcrO0wVbujMhRxzgU+iseTjfU58QeKnouwR6gNcV3fWn2a8L3qUgVGZa2rnSKs7tZkK1M8Jd7wlMfNAy\/A3CjvFqnqbwXWxQpx74N2jyN0oM6\/bcZaVHxtFUPCSvEBOwNSz2bV1nPHEHmsxOsL8G3R5dlYdjcOlVevPmkE4EFdBb+Sm4fcidxBccSP1m5wts8jSoUicJ5HHWJ2OwvCEIak7BfDIoBwM9MjUS4haB4tpFH5gpLPATeG1Cy\/1SP0Rrw3l0jcF9Fdim+GFxE9uzDvPiLKIXK9\/wWlfDE\/sz\/OevRnyhDpWkrzHmG4KYLaGBcnjpNKZc9LHkLsmQo9NuystLCKlM7grGTuq5IdRsUch+kLSrQi3LWK8MEPUEdIEuazkM\/H8RtDuZpDCgh9LGlGRwM8ZEanqAVlh5HJd6CiM9NBiWJgL2QofdzNT4W81kWk1wLuc40l0RsfkNNdtZvO8mnAm1vMLtb\/1GCitaNWTWu7RKh\/WElpD++xO2UHVDtGtpc\/ON\/R2nOxceivzqubbT0JHMWi+QyfF4uHdNu83844ZxrFED\/ppRFCJ2G\/3LlZJcRJs7e7DSrCGds3YTvlCOoB7\/rVVoh7aMcev4ayEEOFah8jO5rW1BQbriRKza9KNHHTeEv8+j8ghuh+5Ktm3qgb0AikjGrIwDek1xyvnSKBjYICaCXlZmoicLB6hzasRbSqPCDecETyW49rdzUtJRVPYubnkcgwDjFboc8eVWpZgQiFQ5dKSYOY9vesd4FvfAix5xNAQFDAunviNi33vuu+IBiOx1TUJERh0ni6p+rGHC1B4cZLwbhdTYfRzXjddTM11SBqOccI0xqWhe98OO1ffaC6geXL06INE0Pqy7g\/gNh2G12TVmEOMKFxiubkHlf3j6zwp5FF9U3cMtbxZ4hNq47UL+ZWRYllC7gNHeV6fTcRmjt4klXXt5QYaLjICWxBlCudohTjWjB\/sFODWjVM8Q9NocemU9WQQ2VvU0e2\/pgbAXctWcAwAm0Lwt2dPD6afzq6Ua49lWt4VvMqh9KcQFCuD5PIIsf\/6JEuAD3A4yr4AQWGFW\/cqYbLR1PS8F\/PMy+K0FfMOMdeS5gli2l\/3cjrKlOPMO7P0cDIKCeH2nHq99nyGQz2mh1UI4Qzkj66puEOrvnt2VNoIWUPjWdx9STN1MXBxK3YzjvIjtVeAj03HqJ3henqef0BMczBgPaTkIdKlTkIAY2nueNvFcDXiqT14yi27+zXUVZh85b3ovYBMbVplzixH9EzOwht5cV8TiVLN\/GjXZmU7x+fsjfqRQ02sytqE+LTcppMHHhtP9zxIpy8FJsliD0FffqTK5BtbfBofsnAU8z3Vs1Cm+3kkI4OFzag+sKr\/sWcDyMEmMbnSmS3UanEP3Vr0Fmow0YLCgP74pbh9yz5lCNmSh+AmHLiItOgwgoR0+v+7\/yMUiemmBovHsLsBkjJdRyud6EqucEhpr\/tuS2Hbrw5txg4goBrVnLnwaUcpWz\/eVqjd3kq\/o3SHPhD2S92gXiJZJ5GVxYFsp6OJJ\/pnJQXhULKbf3W0vVQF1TzTAABMVyqc+bjoBkdtQk27YCwzOGEBo34t4zIEs2DBdxKXnh1qS+7ujxjiKiJnM6spDpX7Qid1\/C6pzUH3IsskHmstt5SAAnoug7vTYBB1BuPb0qILBmnd+H0g+vEDe0NGJqY7jJf1ti5jtlngnoA2us4+qVdp8SPpEh51egWUqXHLznMBAPpdRk4nd1mIXvDAcwasqVCk3IxxrYVAONHeNLLsANuZ6XE9MF\/mFf5YMPclEbunMggAuXNViLdboHVErGHQnuioATj8X4iGShbdXY+f\/kfF7y+8qnRWCpRHXRzAqstmgH5lw\/mvySAmpoR9QCqEmihYP8t\/b7IiEqCqWqEfVk9IJ3Q0VxIKOso\/HTsRd2K11ej1+NrsKqRdr\/sfiqFQRr2r27Tfh\/fbdMg1jUA28jjs4dJrHgtgL3mD2w1FTX+g0CWDhyC30vLG+Fy43R3kF2H4yqSVwjbTjKmWcnQPsx0ioLzNskILzshZ5Mt0mTOS8GjjHPEp3VJTygrws1yoi9vkj\/7sm2odHRp0zvGf+sIG0TrYFRmBT5hZINS0qdd4Il5Nvs3slKTXHHVTDL0DDc3nju5UdM47wPhrkPM9JPgUciqgJCwlm5CqpsWJRcYIMTpk00+YKoWBEkTN2TuuelS9\/XVF8qzBmiBR3+cUx2k15UflQ0DxBqZAD+XFvhu9bsI3spP3t76hPJtu6a1Ea58SV\/5G9Rob3TMxxBxtOA730CSQJq8LrY7HV+flQQf8fah3sLJFyLmlDviGXqDlRADRYGcV6z9AVgsdT7pjW9+s84ozHpGgxFVlBGxRPK6PAQhqws9LKs8K0RDRD4ysbBA9N\/V3aSyP7yksd8z95ffUyAE8+HA9WwgQDX4BGVq2reSXcakKSXDzflINN74lNyV4NJO7AucNg5BdnJQNq0kqFW43kJXcnEBjQQM45ebPt+1vP7lWQGsfa3is+BFCOulRopmmeffW\/QLAMklAkElISWnH7etG0U\/BX7XZbO+yc7U\/+ExoI9K7W1wMKmkMqmbuJMu5Ql4ed7DS4nzAXfBSPELP03iBjRCyPUPMZS\/TL974g2cEWJe0JXvKlnxf4vZjYuDO+4yk5PHjQaRZ24YI5sHiioeZcAMSc60S7HnLqHRfNo6zjdAJ74grRBFVXDrAROd\/IGsTfhPN6YRMy\/Z9rvknOK4o+D\/IUb9DerRo2Dkgrk5SC5wBJM4CF8gON57tKo2OhJ5dT4cGQhr13etPWYhwqBgl8HwgAM1alSVVM1PlhZfze3vUEf+6IA\/upm\/crSEteZHmM3WMfyAilBFqkomF3YDNhs9Vjg0ZtFUJaDBbl+MQc5WTJ2Hd7PCkffo\/XM0+QeEfwVM+9p\/VZdzu8qxkZtbuLTjbDmK028FSe0GSpAxJjMheiZkNTLeGmjizW8QjhtFqXRefLRUBhJjfdgmfWWq4o9ALz430LzJ2Obi\/YHkWJn9zEFVWUphU7EDoZ2kAHZ8mVuheNc0KNCgBLFq11x4wG2ALQ3F4Pe\/FzYN6nBwO4oIwDvsx5sdiDxVyHHn7jBXv72YL7vF861o0Vjie93kVkQsWxHUNCRCKeKbKnRHn6f0BXB\/CQYrfzjIeYPJuX0XDf5TLXIoe\/4EbtSObjMniegiM+I2lAfIJlYpGe2feOyesreh2QVOxa5L6+XwH2KB0uLbbGirV67z7xJZ2\/c17xWtyp4d9ONrRz6BNcUCPLnBnYMQY1lK5nXJ+xGEGEchAzfAsjiQys6nYNopF4+HFWSBXrviM+lf3B5h\/\/5STbNuwnV4LWQy\/kDfleM0+eD3\/KHdVey12pHOAk\/9qx\/py1QO7447vC2K1tG4BAIL0YQczykvaJ+Arv7bGJtIwFNSjhcMpm0oKP7A9TEpvzdoEVaH+U1ldUnjr9ujLMAQTMI7kJHyalCORu8iupUSI\/ojiW1GsATeznMxXBExdTw2QYmoF9LhW+N6N1ce6ChKz+Snypy7oRpTL2zUJWMYPWwJYIR+EzKXuJEwy2+6PqjDBDomOV2OVcoxYBTAk4LTpG7TLTq5kM3oEQufLbZgfrJF2Rl8vPeiC+Q9svZKZKElcDnHEygpVMjvuDbLPZWmKI4XcY9JwF0FM5M14wMn2Sj2DXt9EAWus6jT1eeAzwT9zvnfK5qQDOKfu68coWgCJc7dylWr22+Ny439pE\/rPl03unxplDnTUyEHAX\/lRv2lC8ThBsw0AOOMlL54d76ejt7GU+btrXanRAJAPAjw3roG7eGVxqR6mAMzCwXgOF2sz+qsjnEnEXkqJAGgnctFlHFkiSxSQjp5Xoloas++DskEqOpZMOSB921UDLTByKLeJPdEaJHLyB6BO9oxMYXypNJUK17mgo5xpGXoW2Ev9W2EGQFLcirJr1gKi1G9vPhyUQY38xC7lf4PIrUw2K98MnXe4DJHzWxv0MivEPtsK4YRNfFtjEJK+M3WgwzfZ1f6XTnG1mKJtvbg4367YwT4fdrfrO6Zm1nJ\/xZ6qcI6Go1\/ZjI9ZsNONZ\/yiWDBIBSJzk2cb0tfbdSSDIz6tJgXQIdBKsBJJ9ejaeJSxm3Jxf\/EKSshweHoLT7kDERTd4T\/QNs229OtEGxlKern78P+47Z\/XwK+ibWQ07Q1PPYu4RcAXjxHACnD3gqFjQV7SJOTYJ4VdZwoeSJpdPN8wYzMciq5kxzB1t0\/nHpW99Adt9zZJNM9IfMJxL2Z+LTfFfxpi350Vt4zcz2dYkuXk4T+hVy9whC8JL2ZdjmhP8qx83p\/RU2YBomZ9Bn8BFZV55sV1H4W\/4stQKQyL5IUmFnhmcqSUxUbkNVMreAArgeQ9K+sAMZaCU11gRbwdOeT\/XL4+TFlxXHVwIlyVs499hWgPPltFPMfB0SftapcVqtQHAbwwxCsBU4e8Lh\/TnQKFL7Kc84Q8C6MwkxatI1bNUmilqkvQP5fLobN7FJI4hmWRRZrxlilFUbmKvJ32HKaG0sOvrcDUaiFoH4g5DfW5ZnZrghEFuYfROx7oAC4ZEoe3gN0ycaQvijLUzTmn6V6B2LFhr79OY0W\/GEtlRJMoTVS26qzp0u3lkmCkFDoys3qmzfoFDMXaFFc3QjqOIUd1+T9EBIfcqy2RXz9+KSGznJb6s7t68chqbfvvM0TDA2dHbIN17ePH1xZxcO2Lrjww9DVnGP39Hrogi24d7GSwmqkgNbK1DbXxO0BIWaexgbY73q1m64QGh81L\/rf0uyYoeMxKmgHR9SM9GdCpKIBDWCJCu4sLGILZW5wWxwurAtvWD4v+huQdh+MlaodAI45TeWP1seV5FqlQPMQp0B6AKWAuflhCLJ8NXJ\/IAlK4fxb\/JUihDoKSZLlz\/9U5uMcLqj6im1jSlQ8QgNaM4T7rW84eGnZgVtQSp+PhgTIJsYAWUPnM5a8Xtm9kgpTeiOxjMj8NCuHNJlWW25MXOreKccoC8LUPOGmdE1pdQDKmFNsnLATA==","iv":"f97439e6893d85d6b4a9103861ee11d4","s":"12f3c33e76a57e13"}
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