Columns
January 5, 2016
Adam Meshekow is executive vice president for product strategy and national sales at SITO Mobile
By a Luxury Daily columnist
{"ct":"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","iv":"31db7d74bead9b3331aaea291852f154","s":"8ac3fcfa87d8bd26"}
Share your thoughts. Click here