Fragrance and personal care
May 2, 2024
Nearly half of affluent respondents prefer purchasing personal care items online. Image credit: 2 Visions
By Zach James
The latest findings from South Carolina-based business consultancy 2 Visions showcase shifting consumer behaviors within the fragrance and beauty market.
{"ct":"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","iv":"0aed9e4c01d7762ed93386cce26937c4","s":"f2a0ea793eeb5c71"}
Share your thoughts. Click here