Columns
March 25, 2016
Ben Rodier is cofounder and chief client officer of Salesfloor.net
{"ct":"lqYA0IrV0duEk1Alysuo3JM7O3D+p9mcZjG9kWpBff0LShMQD3SROtfZjAozr9RSJusBU+pxRhyl7jyevIibWWaZf\/5AF\/o71w7VSKkJ3bUrhVBfcewy8t11NuV2J05Q1I\/1UEIB6OCluva8xlganKb1tjOgWZKwxvCvCHY+zM9lihlJ5qlVzbhQzQ35i8rGVY5ozauXaqj8eIQtj3IVjBFIK+eBlOn\/Kn2yUuyD9VVoazhBbA7R5+6w9cmSyzn5HoL0ExDj0uFcyXtsF7Q5KfQfLDGuZthaHlykQ12TcvdPo5u9tr8pH1IgkJh44cleQMCEuyQLSskd80iUEfEiMPl5VVvCsDHgw9VuWaKuH1OtNGOXUNhc5SNereL1i+dzFFHyvZEadZwj0Qhs6a0ysj7+yYSlXwE+Nfa9vIUpvttwkBFMCdsNw7NiviBRKUKMVUXXzQQI2d3C6i0pD8a3BpOZa9\/kGAzyyCKwkFrUEQeObXktoEDGXsfNM1xLrbeA63jKI3dtCC0ErJ1Gd3JWf7X0ckd+69KyjMMsMIlUlc8oW\/fL6i9vbzLK8\/k1+BJUPZx50NYq3\/SzeA8NHwChGyTfFIBQ8SMVUQxe+ldCKigcSSiorZTJdgz2bIuHU38ZRUywoYH9jBw0rBeyYFt7IyerZpjkGZnVCTqwu9j099qCQQhdGgnxdJDdcAUpbSu0s1BTgAXwXOAdaJyh+Z38wKNk2B8DbmodlVHQM9o3Fss6CyTdBgYWb\/xM4mqphrDIZ\/hNXu+\/NCWFW3wy+x99cKx3HWY2ErnRgyGCqhwOyuJuxs5LKepJPs\/CuId6UTgHCdEwQnWWLY1JNToSfGp0WaeHe3khtcogIvKcUoc6mJ8MPg0T1ZNlxzmQkiOj0I4i6gL92QCz7ZwVJMQ98rcOTX9zEEDRlQqLbYxGO9quBHgQwvEMLXn8rLSoJfL\/aZ\/ml76JSVkfLEFENXkIcDDEEh2N6KRdApXSbhMT4QRdWG0t0VDbD\/GOAubnsGHnF03S3cth55wTFaUTjqGEDPCihglSUJZPfiKav6xMvlrrC4ZGkmeck1zw1bnt4yMTRsD495jSmpmxNepC3+GIL6AVWIhgKuZueF6LSaoVy4+xNxgNYVDSckhHT1nkPftXO5yAmpWTdrNr2NmEggerMb6cP4i9KFoV+PIwCydVSdmNNVHNaaD7obu2hTEf\/SQaug0\/pok9Bg5ri4v+G4zCFdMV3FyIMij5I+fP6S5yDRXai2Nqz8fJZWuoqIsAL+QNePl+tPh43oLYAbvoJRcDprn7JAjsk69WlmRgHpfSkxOP6l8mrP4wodcwtL0wuMRDyMghSsDgYzxKwhvqsqj6qgZg+KQx8nxRKC7lYPP8YX+YvxXOACdhoz6o9jCrhjmCj8lDF\/va3joKUAdnLWrZ50tvyPtQ1Hxp8WVTGRt9BvWq341VbN3UIklHiruVuS5rFzNz3bOMiY2YTRP8IXNoGXPsLNjQB6GKuha1rJo7z6TE3mNo87wxcad2JfiGqNsIYP0URhp5fn6ZIk3QUeFUgM9Fksmh9wJK7ngM7o5hYecuKS+qhfpljzIMvnEFIbvM9ahRl9lLRgBU7Ub3m3qnsJpVLUKKj5P+\/OH6YYMntzZlKdJSaH3RaCak6c1NoE+DEegg3LlL3ZvbPCI2yOY3yAtGDU4acfuRhsE3+EO6l+HotTyVCZmxqEqyo48FuHAzRaVEcIiWyiID7WJOWDsse9ENaJ2D9rqIwiOlv8bdySS0ISd\/xXmD3F1UDhz4T4Gkf5Nrqyxx97p5g7TAfGmJYeFUn\/jQaO\/xmZvqg86QMxjTUkFq\/Vy+ajczQnOUgIMSg9XYRN0p4cBr2aZa+c9gOZEfduJH2kMw6l1rXVg9XFPHt0+xsY0TOUH1TPkh532MT+wINkBzUtkLx8iGNXpU\/e2tKWPSa\/wfARSliewfcgUcN1VAJjjRrK4TWnVagfmBlpRygK3yagXBB2kmJIce09ITEJmaAfFgn+Yvc9Ksnqhv8RO9szLl\/okXB+CndvB008wf\/D9QGOsc0KiHJXSOy49OY2Hf0sbDxe3eRa6YmMp5wKfk\/CUvdLvGOvfDWCKFSrky2f\/QbczzMD4Wb91W6NeYQHRaOKgMsKQR7rgW43A2jTwf7pA7i93XeiMWVRRLTMXbZCBy9o8CJro5JlQdv+pSqjVrOWuWLfzm5AUYcFeactEkT87aCpAwvXp3xHMXcSS8jV8a1evvwXR9g2XxvtljNSg83I0m155brRDpNAnS+Fz\/A5gEA5VkyTrmE2tThz1EZyJZPz\/ZGTf8Fe3fY9Qqz+\/c0OMV3kdsAgGbUwpN3tmutPYwqNxHbTSA5gDF7xZcqBwIiKOE81CeFR1QnrwY9llWlfLHgJcO4EpzzQPMT\/thLiaup8Fhn1HJa2MS3r2qFOq80HrWH9Z02juKHLPu3kYZET8VexgKp57LTJX8kEOPcwo022nuedhnOTEnJ8Ck7qeNRtdFCHKM7BZTv49EpgXfANTZzK6lXQiP\/zulFS8eeS8Y9Z+060DtgNCmIPsH5oRoThkflmKK51WBOsMh0LD\/Rxb8k3svknynK8krj6lXH1IA8GRwa+0dMHZOo6NfWcbs6EcOPvxwZCH3Eq\/7kwbp0XFrJ6953yuYlsUiwlsoDhUNi6sjTlkmGeUvMoWwTUOBUdWSnKDIaR5Tf8sPeAHIMSqduz0ztK7HuJiRd4IOo+03Xv5+C287x4msJ6YDEhpo\/EYGrnZyw77lEuf2TWRKxLn3j9lbx82ZIMbiJte6wybfzKI4JuaZUiABltLtguXE4Zs2Y5J+YGvjGIeFrTBT6mwzIE81FHkSwSejNDtvFQetATJi7MgtHnN2pepG0uLDKYG19NL76jJhupDe1Gytm8VF9iRA3FRYQOW8s6Rr3cP+\/uyU23I+ivNk5kPKQs1\/gYNkVkOlRi9kfuWbgA4O2Ze8t9pYMbhsnakGYD2+ww8d\/2h7DjN3zmEsbYUHTuCRt0JQSfHZf\/HXYiaGSPNyzkooVrzKthLKahdShX7mxXB3Q7IZ6EKpUo+fnmkmu8tq\/OiJzI9nURvE9NBwxwrlj9jzuEFaQY3h8bP2jfbKWhf81D10hoH14ODyT1t7Gv9AfvyXXJZ+UM+eQywr388aeqyQybPUR0kxr\/BIYa6uWghtJqtImfcthvo\/4uf1l+IPbExhXP6B+\/z+w20uV5W8iW4KanOVR3NwQEX0jCH91bU42mMt6IWjK4mK10FEr\/0QCqYNGNfailB+ICJfnWd+gFBW8D7sK8KFSUW2UKNa9\/sZQNveTGJjFqbQjUdYh2OwTFJSypWlElxH\/tTEBiD8wMx36ubARgB5R0rKRNU2eq4y5HGuaX1nJC0YYcmz9UcFo+pWeZ1M1966pZMkXKMRezqKow\/jQPUApfdUgSM5dWuZi1oqclu\/R8YgOTnVK6\/Mln4XjNWUyEG+JG2ZEtEcPsJkKpNU95qXRFNydFXrqhp2q7aDyWtp\/s5LYEtMdL9T4nt+i6H4Va8oMrVuhKtFC+uJ7zqmAX2gg67f0HyVTf8pYaJXA7pGCPSLgQfiV99pT76KfuVO9hHEvQUoV8yc75LgOTcQI3yjWY5lQCxnwXi8PveQmLSBfaDLzlGp7Y6N6H51gIP+T\/0Z1JHSR6vhsNWXUIOLaM\/cDBIf8kvWiZSbFajzynD8BcMGADjOupZw\/1pb5gWlTpaSL5M7woU4zZ0iCf4S7\/eXf6XwBlERY7XL4qwTm1cqMqSQZGVJL6+SEjJEgKsnhll3t8VRxwBXYlK032NcA1KRGznMFSktg72XoHEoayR9lvrxOxMJmwMmIUtjZx1KZyeX4KiOZTMN4Xj3aap8GXX68nljd4GlMi4cWIyWOLyetnrF7P93hgFE9FNv\/9YFFI7ejpdJQvYE52pjFSuOkU6KB8Mb0duBxuBXideu6OwKJUtsyKUJtOe7g05Rosfddbxd037S\/yY2SrCTZjrG78F\/TSJRs4rgBgLZ6X4Ad69Du7E+g+LXeC14ZCeuQXomw7DvEoZdN8koiN+zLBgbZxxOLreRUfGZWyDi9fzPFP1u\/NapjX9QKkKUb2m9hYEC2fu8aLUdtkhwMGg6KX0Wrc2pciiFuENyh6x6EVlA67q2mGQZsPnCgPD+8txCvvK+YwPhdsK89j+fgSHZ0+Rsus6N0\/i+l2VcmcwUnVH4MJ6ghKmfKeLxWW5weOYlC+eChkmqm+WJrxNK\/tSA\/DCOoWGn5ABPIp7VEDmBqFv6qWNeXovWFOYLd6ogzeCjUY1XSpoQ6AV1NzjTypxDhkKEcFzQXjLY3NSi3uJ7VMmG5\/8\/vuSGx4FfwPsc7+g4mTz5O\/SAr1NxkHbb\/ybYvvssMZErdbhTEA+cwo6jS\/\/wHQQMIfRR4SHrFc9519hkQWUZNohPdbnruEO4XN+9DnaKbvBP08SZnsRcakZMGjlt\/58gk32oxl590gIRDTHa8MJbfdYWCnFJxyTxeJsnewUiXTawGJI5Ub7aOx4A7nKBI5A6OAmuruxgZ+zjXm8tax9By5r1cNXehOYNJ\/uf6HIXOZtnn4wmoFu59Qz4y78N\/\/Ksg9YwAPBHQ3MTw+LQq1m51XJbXwbh0uW9xM9Ud2v1JndxvtRr7mHo+USAtrEbRfS1wAGwObWSRPoNojET6z+n5jT+vNErXk+zgISaEKUVRsQpD7BhvVeg9yqHyKEslWIq2dtTNSlgyNt7SBahzJM6CEGM\/gO0Awl91jDwYTyYvk7QW0+6J2HRoc+eUfsdYboyMWaSILBEnkBsfcWSVf1lXRY5bRfNwedQMJ62hWnE1Qp733+ccj\/AjtlYS9Hijn32E4qXL7cG04gfbB4cI9HSKf5dbVXWelPaw6jl5bYBJNJafsf8i76AnGPAInNe2SzvDSQdwW29rlnn9ytjeYB2z48bs3h2F5p6JGIrrne7K3vBsq7cow1900K3eTO7rNQN2aw74cfHv1hk48KFPx\/FYgiCYLqntScSHvaTWGhrNZJuEgW1PpFHcWyIJYeV+fYI4pGmSseyTVi+zXV1HQA10Z9TymjUZTl5Umn8ZMMzpIjxkNX1TDMj+W9sqVmZGXx9FLdauuXzyUYgRrok9BZ6TfIj+\/YwaTiqTzb38sIA3UiU7ZPwlzmoYLqBT3KSEdzBpOVsCLHQ9cnEzBf+2XcqLUa3JUFFyFfchp84fTiYqJtyrdjaVi86cA641je5mRDUDMiZRcjsUcSYKCeih9uwaAJIJOUxnLBlztzYbHdizy4lbENIIDQjLCDD0fJ\/QXZzU0+uMePuw4el8ZvhSCrMXWjGWKgKknDSHYc\/pWYZC+JFO9fPIJ+vnHxQY2jWvqe1kWNx7CmtWXc69Pvn3W2AAVEmVeB0d3KuycHay4fCn3lpBaN6ZHPHzy\/ohaKdaDO9aSf47n7xcfhQkPNrYGVUNxV0OitDvfkk00j+EVX6hnL+xaS\/Nz7eDd8+DPfBgLp\/4g+NvcXS6pSgToUfxOPDlc7H\/QStYeQWd82DziSE3MpIc8yeiwtUz605LGPk7obI5T74QrI8y8CVsZkB3NigsUeWHwwUOYD5\/4DRBu6bBQRSnvEOV8hh8nwEVaT4OPjzSYTwajzwUtEMF21ogB1zt5FkRVelZUxmCAUVoOjzKCfdYH\/VUuyytwCgdDle9XAAwpvhY5wB7D3falImeFK7X1jl8Bm3Rmw7YF5nl7NNOpKplAYGGguCiTfMb1LSb6sMJ4aojupOV6RyAQfaA0Rf9prwVTfVeqzTJIDW6piOjyjKvxDeysocqIrs4gAEekb47faMIB2YL9wFFC5PTawJpCxi7iiW0F+apKmYyM1\/VdGXhfl1jhTHAisN4mov9x1Yn7s3B\/rLdxA3Ka6tAA7qMacz7M1hrD0OjloPo0uhkk9Az4Is3dubYeIZs6Yit9WWxBFHVM40\/1h\/kdOSdw\/oXoG3IHAm55562hcm9HRULa5c8qUN6wKKk8v5iops3aC7MjqvZbMntkRqvLs2IWPCwB0bOk+nfc1yd7O7GYqwAeFljv\/6+R\/QKCiWWfAzu7kW4R1SnWJWaduRcqTC6fWG8p+aXp4Hc3Cf+5XurXW+BGVpbOT1V5eGQCHSobljp6zlzfzeJujM\/H\/XOLkbXFYTR\/AsEQshfzxu5p6hfRFQX533oNkCevaxUrHy9n13+q\/Yw5PvhKfD4PJpJFjdUQrUiGs7iSAr4vi+cyLJmYmsP\/xlTCnSiszZpKdEbQ50KhDOekrQWj92HyojqX6wPboH6zBIdLQNd7cxTbujsVpHn2tPE8CQI4+xb9dnEnBrN4B3EnK\/Xzh5Jk9Fj\/swreMsphr4s995VtsLlvFXFEtI8dFa2OGmnY+g4FAbXl1Iuw12KuLvmvv255qc+G4ugYIyFzTecLXOGH0lDdO+1gEgajjbX\/TNi25q01f5mOdUy4\/I9knpV3AZized9nVwJiQQoHpm\/aA8IeGe\/6ehqUIvrodPc4X31UoUzKfJ6a8zhqwHCp8qswWAVeXJoK5PvSZaga+B1KUr1kLbDw9bcDzQSetxJLnPr3POTEAB4UQlvO0x+fhBi3gzJBO0WAC6nfWvxcTCseXGTV+Dg1kiIN\/0BXmdMvATP5cFtmO8xqLfzhTApxE37krrHM5TG6WU\/VSEsWGQrLXybQF2nLdjoQefynJVYt5XYK5KHg726FLhNBFcq\/cHYZY3hzOQgcNlxfTYISDEVqMTeX2t4F0WGyLvVzUk2jA62jooligmbcsVjvnks0FjDWxn0dRnlqG9EPvv6ouvq6lXAj4WvL+jY6ts2d+0O93Vr1Rq8mIX3APRrFvKWz7HWdXAQpWJaDxf64ZyeQlV4FLpnGs01fZbmgOKEoGNAeIQO6mBtOkmCp8vtJNDShzkruKHJejdZWjUWWsFhE8QD7Jut3ImU6oCfvzN4EXXXc19r6Det267AQniYKVE8mMwPRjtQVEgKOFat2vwRHgwW9YqM8FagLo0a7DArf9Kh9lVXoJdoeoU10OBd63a7RBxWcg6Afw5WoKLNC+eag5hDjPz+roR5k+tU2er+OmU2zjOpCPPKt+x+614u+yRo+Ym0PvG6xyV3YVIVkwLvY9XosAh8LudAbcLAQeTi7qSFYQRDlOrnmWbwXNKjCb\/Ui9W4iM\/PJ4WZK39R5K5f6NC9jcUDyRgQHUMEGYtZMQ0lry+0P3BPxAjiWk8PuNGnF5obM1q","iv":"6cff2d0e7029d59b7f450810d0265934","s":"e0cdd7a168d8f9f6"}
Share your thoughts. Click here