Marketing
June 18, 2020
Focus on the problem, not the product or service. Image credit: Chief Outsiders
{"ct":"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","iv":"d2d22670f22951ec7aa14c5ea68bb730","s":"ac66781b4a103303"}
Share your thoughts. Click here