Marketing
June 18, 2020
Focus on the problem, not the product or service. Image credit: Chief Outsiders
{"ct":"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","iv":"da0c60726daa97aac1bad4f16a8602f2","s":"336b95b3a1d9d05c"}
Share your thoughts. Click here