Sections
Home
Industry sectors
Channels
Opinion
Resources
Subscribe
The authority in luxury news.
Feb. 3, 2026
Most Popular
My Account
Subscribe
Sign In
Log out
My Account
Subscribe Now
|
Sign In
Log Out
New York, Feb. 3, 2026
Home
Industry Sectors
Channels
Opinion
Resources
Advertise
Subscribe
Coty partners with OpenAI
The rising risk of ‘superfakes’ and strategies to protect luxury brands
Saint Laurent pulls fine art into Parisian flagship
Watches of Switzerland Group acquires Deutsch & Deutsch
Zegna Group sales shrink 1.5pc in 2025
Mercedes-Benz highlights 140 years of automotive progress
Perigold, Olivia Palermo announce design partnership
Top luxury campaigns of 2025: Luxury Daily
EBay presents shoppable Super Bowl weekend activations
WatchBox expands into Switzerland with headquarters
Home
Industry sectors
Apparel and accessories
Arts and entertainment
Automotive
Consumer electronics
Consumer packaged goods
Education
Financial services
Food and beverage
Fragrance and personal care
Government
Healthcare
Home furnishings
Jewelry
Legal and privacy
Luxury Living
Luxury Memo Special Reports
Marketing
Media/publishing
Nonprofits
Real estate
Retail
Software and technology
Sports
Telecommunications
Travel and hospitality
Channels
Advertising
Commerce
Events / Causes
In-store
Internet
Legal/privacy
Mail
Mobile
Multichannel
Out of home
Print
Radio
Research
Television
Opinion
Blog
Classic Guides
Columns
Editorials
Letters
Q&A
Strategy
Resources
Case studies
Conferences
Editorial calendar
Luxury Daily Awards
Luxury FirstLook
Luxury Mobile Summit
Luxury Roundtable
Luxury Retail Summit
News briefs
Newsletter archive
Podcasts
Video
Webinars
White papers
Subscribe
Comment
Email
Print
Reprints
ARTICLE TOOLS SPONSOR
Columns
5 tips to creating a coherent brand experience across channels
February 8, 2012
To read the entire article, please
subscribe
or
sign in
{"ct":"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","iv":"f0822012a9a9dfd203b8a2c5a5d58389","s":"554222b4c1590c16"}
Email this
Print
Reprints
Download PDF
Share your thoughts.
Click here
« Previous article
Next article »
LATEST HEADLINES
Bulgari Hotel Roma introduces treasure hunt experience
EBay presents shoppable Super Bowl weekend activations
Perigold, Olivia Palermo announce design partnership
Mercedes-Benz highlights 140 years of automotive progress
Zegna Group sales shrink 1.5pc in 2025
The rising risk of ‘superfakes’ and strategies to protect luxury brands
Watches of Switzerland Group acquires Deutsch & Deutsch
Saint Laurent pulls fine art into Parisian flagship
Coty partners with OpenAI
Rule-free personal style philosophy anchors fall campaign from Chloé
MOST POPULAR
Coty partners with OpenAI
The rising risk of ‘superfakes’ and strategies to protect luxury brands
Saint Laurent pulls fine art into Parisian flagship
Watches of Switzerland Group acquires Deutsch & Deutsch
Zegna Group sales shrink 1.5pc in 2025
Mercedes-Benz highlights 140 years of automotive progress
Perigold, Olivia Palermo announce design partnership
Top luxury campaigns of 2025: Luxury Daily
EBay presents shoppable Super Bowl weekend activations
WatchBox expands into Switzerland with headquarters
VIDEOS
Mercedes-Benz highlights 140 years of automotive progress
Top luxury campaigns of 2025: Luxury Daily
Top luxury campaigns of 2025: Luxury Daily
Top luxury campaigns of 2025: Luxury Daily
Loro Piana spotlights fine art for spring/summer 2026 season
Clinique La Prairie launches ‘Life Reset’ mental health retreat
Top luxury campaigns of 2025: Luxury Daily
Top luxury campaigns of 2025: Luxury Daily
Top luxury campaigns of 2025: Luxury Daily
Invite-only driving programs from Aston Martin enter year two
More Videos
MORE IN Columns
The rising risk of ‘superfakes’ and strategies to protect luxury brands
Luxury Unfiltered: Why aesthetic obsession is breaking luxury hospitality
Luxury Unfiltered: The misstep luxury hotels are making with their AI strategy
Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
Beyond the screen: The rise of the experience economy
Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
Back to top
RECENT ARTICLES
Bulgari Hotel Roma introduces treasure hunt experience
EBay presents shoppable Super Bowl weekend activations
Perigold, Olivia Palermo announce design partnership
Zegna Group sales shrink 1.5pc in 2025
The rising risk of ‘superfakes’ and strategies to protect luxury brands
Watches of Switzerland Group acquires Deutsch & Deutsch
Back to top