Research
November 24, 2020
To capitalize on China’s lucrative post-COVID-19 market growth, luxury brands must know the trends that shaped China’s consumers in 2020. Image credit: Fendi
{"ct":"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","iv":"c038423b0ee5bc6c4b12da3c96cb42ca","s":"b7e31693a167663d"}
Share your thoughts. Click here