Research
November 24, 2020
To capitalize on China’s lucrative post-COVID-19 market growth, luxury brands must know the trends that shaped China’s consumers in 2020. Image credit: Fendi
{"ct":"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","iv":"ea6e83c150e9292fd1d8bece8d957587","s":"2877e73018abce6a"}
Share your thoughts. Click here