Research
November 24, 2020
To capitalize on China’s lucrative post-COVID-19 market growth, luxury brands must know the trends that shaped China’s consumers in 2020. Image credit: Fendi
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","iv":"3fcf4d22971433e618e097e85f4a9737","s":"95639159f7265777"}
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