Columns
June 11, 2014
Marko Z. Muellner is vice president of marketing at ShopIgniter
{"ct":"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","iv":"ea5ff347aab91df9fed0b648cd524ca1","s":"195c83aa938488e6"}
Share your thoughts. Click here