World’s leading luxury business publication
Sep. 22, 2017
  1. Less-is-more mentality calls for new models of fashion, beauty retail
  2. Day's wrap: Jaguar, LVMH, Richemont, Palm Beach County, Swiss watch exports and Dior
  3. Holiday marketing - Luxury Memo special report
  4. Dior's 70th anniversary soiree continues at Galeries Lafayette
  5. Luxury Women to Watch 2018
  6. Google, social media top sources for luxury brand site traffic
  7. Richemont creates chief technology officer position
  8. Palm Beach County reassures $7B tourism market post-Hurricane Irma
  9. Jaguar, LVMH, Richemont, Palm Beach County, Swiss watch exports and Dior - Live news
  10. Experiences at luxury stores are universally dismal
The News and Intelligence You Need on Luxury

Subscribe today to access all of our content

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Columns

6 luxury marketing trends to watch

June 11, 2014

Marko Z. Muellner is vice president of marketing at ShopIgniter Marko Z. Muellner is vice president of marketing at ShopIgniter

 

By Marko Muellner

To read the entire article, please subscribe or sign in
 
LATEST HEADLINES
MOST POPULAR
  1. Less-is-more mentality calls for new models of fashion, beauty retail
  2. Day's wrap: Jaguar, LVMH, Richemont, Palm Beach County, Swiss watch exports and Dior
  3. Holiday marketing - Luxury Memo special report
  4. Dior's 70th anniversary soiree continues at Galeries Lafayette
  5. Luxury Women to Watch 2018
  6. Google, social media top sources for luxury brand site traffic
  7. Richemont creates chief technology officer position
  8. Palm Beach County reassures $7B tourism market post-Hurricane Irma
  9. Jaguar, LVMH, Richemont, Palm Beach County, Swiss watch exports and Dior - Live news
  10. Experiences at luxury stores are universally dismal
VIDEOS
More Videos

MORE IN Columns
Experiences at luxury stores are universally dismal
Prioritize ecommerce photography over social media content
Prepping the Web site before your next online ad campaign
Why luxury marketing does not need to be data-driven
Luxury brands should look beyond the 40-plus crowd
The customer is always right: Improving the customer entitlement inventory



RECENT ARTICLES
Less-is-more mentality calls for new models of fashion, beauty retail
Subscribe now: $12 for 12 weeks
Holiday marketing – Luxury Memo special report

4 days left to register for Women in Luxury conference, New York, Tuesday, Sept. 26
Zegna extends Defining Moments conversation by animating enthusiasts’ stories
Valentino captures spontaneous scenes in Tokyo-set content