Marketing
January 2, 2020
Sky's the limit: Hermès gets the luxury formula right, and will continue to do so in the Twenties. Image credit:Hermès. Illustration by Marc Antoine Mathieu
By Mickey Alam Khan
The urge to resist December punditry was tremendous, but staying silent would mean abdicating responsibility to luxury brands and retailers trying to figure out their strategy for the 2020s.
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","iv":"8949392c65af8531c1f04139c5ecd267","s":"dd0271df81fcac45"}
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