Retail
December 31, 2019
Sky's the limit: Hermès gets the luxury formula right, and will continue to do so in the Twenties. Image credit:Hermès. Illustration by Marc Antoine Mathieu
By Mickey Alam Khan
The urge to resist December punditry was tremendous, but staying silent would mean abdicating responsibility to luxury brands and retailers trying to figure out their strategy for the 2020s.
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","iv":"9472f8ff56aab4ee171cfa47896e167e","s":"0b7e758e5d1f22bc"}
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