Retail
December 31, 2019
Sky's the limit: Hermès gets the luxury formula right, and will continue to do so in the Twenties. Image credit:Hermès. Illustration by Marc Antoine Mathieu
By Mickey Alam Khan
The urge to resist December punditry was tremendous, but staying silent would mean abdicating responsibility to luxury brands and retailers trying to figure out their strategy for the 2020s.
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","iv":"872717755e600300f1469dfae61bbc91","s":"aa576e90f9d540e8"}
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