Retail
December 31, 2019
Sky's the limit: Hermès gets the luxury formula right, and will continue to do so in the Twenties. Image credit:Hermès. Illustration by Marc Antoine Mathieu
By Mickey Alam Khan
The urge to resist December punditry was tremendous, but staying silent would mean abdicating responsibility to luxury brands and retailers trying to figure out their strategy for the 2020s.
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","iv":"6e51c8c4738aad4219015694c81c85e3","s":"c7d0e7936dd7e7de"}
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