Research
February 29, 2012
By Lauren Johnson
Advertising is changing the way that consumers interact with a brand through mobile search, according to a new report from Google.
{"ct":"hpr5yrNMlGq16PGv\/BQvRw9t95OIYFQjaFBPhZfu6QG82iR1EGyTg9Xjf67zhQFSTDKesYvh92SLVQQ\/PvSmZ8qJU\/ys5\/Wv8un8lZ3hvXzG68k5WvfqfhlJfDa6MM7xkY12euXe\/BNLAk5rPbfoySjIsxTtWFBcQhRNc4vTsITMCTzktFTpUNhGQcPflbWyprIqK5vG6qdAcLpv8mT33uooQYZRXFud0ikUSJl4iLVJl5oP1NbxmBjiWJZi4XSJLLxnenYBeIs90fSVn1hlzJtDzgXg\/dvrI4pXK8M5R3hT8lw3IMJmoydl1nzGkKz+RgZiI4bub22V1ihy6dkBOG12UwZFbvFndpEtCb29ZbCBkBAzaqtp8iSHan0DesqmXQHe5G0yoQeIUeuCDvRmhk4MihXEpAm0pjjhhvD40Lr6XTRyjOTM\/j8Jx+iLxT+6tLfj0pMl1vd3owuXAbgfnBH5YO9rPb59Q8\/7S\/lXAvclo8W3GUyFQ6FkXR8TYVXRNXNAQPqJ2Cz95UaFhQ+J9QcnULR3KXd2Vc9SCtFty8Ac8OOrumCIbYvtTl3gc8h6ebuiW6n1DXCrlX7g35S7GFq6c1qV0XWZ8JyB2Y6QKDhXE4aTBCU9iTrXRvTen5LhQw1RT1lRVOo6kJbNykgJ7O22u5AY+NLlaLOjzfxmjFcOFc0YbpQ2QHhxouFi7oCyBEubXgeImX0adn\/n367aScT+jNMCAcKUlZVwvQHro5qKTwZED4Kyj+DeGR5j4meHazfDTW+LMtfpTGGGJHxE3Oh3EJbTlh0h0IdZV8aI\/xPGsVT\/nf+OyRUnRTGzSWuBQaemnh6BKii2\/ma54JaZLM3g9CR7cSU5Njs51qJjV4ev4NFgKSKWFodiy+o6STxMnUN6NDgrskdxEuvev6TCL+oeeOZO8a0yWX+sQkX3nwUdhE\/YrI+DyMtLklo\/nflUQ\/veS6QGvYr7CS\/mEBkJhU\/\/qOgmRCwUWCfPenlY\/60d1qsBsN5htmXvtySVR6CMECbyeQVpgxZo5Te\/wVWn97P8LOmmGQzXHczN56JGgjCot8FoeoSuGWz99HJo6JZC\/XMkK1\/+W6w2NQ7AhUUiCpaeYni6dE13uZaXLr2a3LxtqnnvPIMl0YQrTKfHKbr03fHpEUHN7ioumDQLYBYq2Y1WV+JugtuEgOKUKZCJAqYWueUhDgpbK2SwyekyD5qGLYF+Kk1oZDT4BNLMpBc7dWSP2fpQOSzzOGPELBDi0EP8KTki4WLyWN6zdUox1GIqNSjL8Inn84lrqD9Ktz4t\/RC80nf87rV1hf8YdNG8fXfqr9VUaMitvJt27ssud2EEzfNER6fQ+VZyXc7lMIqYwY\/Y5RntLRqPDh5\/9jmMG+CDP\/c4fmo8lru3J\/lZZPVqCrAr7PgpQXnJMTD6GAEbmHTqJJSe+L0FJm8ckcs3JyMO88f2sHnwO9nWvRtnMxdcDJaPh8iPpIOEWdQzomb11Tgve00YBQcVHAnvv5AArOkhtTLNNcHIdkPvGG4s1IVlY\/a94Z5MU8\/QUMpiX5tRL7zaD\/eEQIUYLY\/rDKbtQwNU9A5j+UExSFMwEynFTr4VSbct+HcdHc50P+KZw8Oy9KlIAmmTPii+iShtg5MBmfaJTWY0o2erFLaGwt1ebF\/oHnnmtizznXWxJkZ4im72\/3+GmEgZj\/wZ2nUQYg8u3Ju41\/SsSMKDoy6AZ6E92GnG\/94tH9Blfq3sEHXbdAzzPDDLXuS2WTh+i\/scKak+CWMxJ1tObVFXysI0X0xWngQl1qxvEbZBuXpstdRD\/J\/eGi6HOEr2s0o3QEpzXfK9WmRJdJHyMBFl5kiINyjU6WDJdzkdqMEQKqIVAcj5iaa+kWeO4ldlzNX9c1vqQDcYbuyPG4rsBsnANKSABs3BHyqpXvRZus8+BUq3rh4MiiL73LqweIo6QTybqXSpdVmXu5TqVL+4c9OCdb\/WCLb481QPvI0Y6ogpqE8SjjCu\/pvnupRK0cgdR9Jbck9sARXGNPx+dHVMoJ\/FiJhJpGsv7H1wsmp3ugmNbO\/DurYz69kfcGtlkSXEx+nh9\/5pAEtuxkMRDEXpJ560oBNXq2zR2bxZrBYbVPrcgwr5ex4XxMy+SO23MVvVvawL6tGJjHn8xWbmJ3VcpNhgjUvpVuBdwplK\/0rB4adJhxRSrBJlh1FGUIsoJEgaoPmZCDLfogGUp5oxp6ofAtGs0k8D+\/Duxp3HLFIrOiR6dhd9AMIlW1SQ21VabmsHgSiiiWaywpNt83RKni58PgKIrHnk2Ty4LbQg48YmKvtZXpIC8oR4+I+RaLBi7xaK4RD3E+bpQlu2Q9j58yJl7Il9PVg+mqmCTc1Rn4KJTa6p2YXoWFXTcP\/5UUm+reh1vkTQ43+oEJEJ57WVIQKvDFv1O\/XOBkTPnG58fs7ulTjQYfblCwnyupEh6fhx3Rzkpq0\/YBtfI7HRA+MVyrfGB\/mfcym8uQ6Ltf5P4WjgTkg6aoh6WQhBcJB\/UZE+TixWfNuWjrkweS+t2u9DE8MpuyYfkeUbk6D2tcb9CVCjKrzw+nGyde0wOqhb2Zl4q7uFbIwy1rPVhll\/aj6zrqXjQdDZDYuhhwbw5Add1dpLD3dXp9sTTtabN3VIYC4liueYnXrHkB9Y5IY8tWWMyBFb7w77QtZ4Q7UBnPJZv2MxSC83Qv2bJGF0Nr78UAwNXa+h8CRL1iuD3\/dGsRhMEkCAdKd+lb2fBzSMJYuXv1tHbq3zPXiByI6AhANVC2kpo\/eqNv60ILZ19OlN7qionuWJzatfenwgQEsDp1UbawipSPiYeS3AJP+FDPjUPKXzvAREZ9kmIppjsRjn81JqUTebc0kyCTVpr1flfzQJSIuuHA0AicARix18E+VoM8IG5BRwiWnUupNfxa1uGfFUOHQiXPSQcsGnsOpwZXrM1CjDw1fXC7WucnxWSzfag0MwXfC1ehdJ\/8y5JlqZUOnRfGkyd20lutpQmaj\/iq7JD+XE07POlxXstQesOTurjiiAXrSBdAJ7ivuBr0QQEjwprl38UpDG6IH0bnsO99Cnxt78CS6mngFOWliNmyGuQFtVxLnxC8MmvEPvcq0My9GZUQvbv73aVCIeh0tOVlvx+cE1M98bq8a+r0ZS0OWFAgt7ghWv16zYXStU6eIiD5GWhbURt3tx+mGupCEzxUY4gbBA2GYcnFSRCIOxVTYUdFMx59deop9Atuni4ZvDohNvZynWcEZ7cmjpCZs\/g\/i0R5+fPdhfjz6YAt2Wz0q0OnjzVp48JpAA+6yBqqMV1AbpmkAhNZDSgzdLiMlw6IpTPm7IhO1rXYVc3fapy2rgHf1KxY2XEl6EwCPuOD0\/NnwWAK0fYFE4TnHNRJU5QRSIeD4zobApt4XZDZVkNxvupNjugIW2DeDu7vd1L2fkciPnohBiNeVOTOyWF\/EZZoMXM0x3yAc\/x3s22HY7TUHKEI54DnPY62cOgysHoIuEVDYEOn+5QzZ22DjWzotZMFCLAvd1ltyjakeAuS1oZxtk9JjusQPkOZAVhsaAddDVp1FACFim2+yIQ96s+QUT7k0r39WyJr8iMTnb+8UVvcIcT\/Hi48Mwpqal0ERXqtjGh0Ri6KtBz8mziMXlqxGecTGR2acdvsYpXQlfI4Auz9niPDkC6Zta0vSIH1+w20\/bMGXk9+NCgCt8dMpkPsSyTW1k9JGIJ+kCDtIFYaYLxDtQRRnHZDh8IR9atYJjMK0QR7k0d41MUCQEQO81t4mpfUthHJRwmULxpRNSCPVGcdlL4adl377cTOQoqa+CgORWGzbisTgiJejzefRHgzUnfwPNu7KwsoyKuhCTJcLXsHozzzMZk1YLxUHdrAZH2PoJFN+NEOX9DTDK\/iCZjLsRJLdPtnD+mWE+ieZtj0jw4262PKp4od1W13Tt\/UmRnAMrYYGTs2dZXcyIj5c\/1lYdtia0pxD\/pCUHd9nV\/zvOEw4gaNXjNA+rB76migKPGul1mQV01nTQKt9H+B4lhwt8MbqWHG6Q1cuSRPNxaX8DNf0k6E1xCbd9bCLH9zS0RNkFv80kBEhranyxa\/vXssJRtY5YAn9pXYD+49smAbAVrmor4WN7yrii\/U2W6JuhgXdMC+hDp3mNv07caXRyoVfOXAUbmCSisyc07vTOtAvuuNZApwJ5HZgKQgEeXLhy0qpi6JLuTcNNKLSp2uU05edr8qa+odRK2nUaLr7+1XBGU8hseQDISH1KmSmThamSEepK6z0mviSnOkT7Dm5Xi4s75p5Pv3+fCa\/p9M+dt4SUCW5tcek+ZeAbAcy1rvcMvSY5waC0bcMa9IHMjM4s5HepzvT+FVba5fMX8iNqwScjap84qhUQIJ3XVbD9PhZ0CYPcC5s+8Y8IOvdEKahmh\/d0XExYqYtVlC38ZL67xLbKrz5uA5X0\/h61ooQp+r5u6WqZfsWnJFauXnFaG4GezABGhzLHSIE2DR4Qp9pCzJhP\/KiIWUS7qK6Sk0UBkMMGEzQRYiWDea5XBqf0Vq3swjzEVt50\/QM3oIhzBfmhsSK+TUNi4m1qc6P3yScx2\/VFSJ+IIXEcrWV7kffQlOSFhiIJNns8qRzxlCnBPrjjZ5glqhJdCgKzGjCS5J4o4VVw18j1x5As3c6ee7kKCH\/r0s82F6G7Gh6klxlPVsPtpgjp86NBwaxUAyfF+n7YusgphUjPzUzIlUVmG\/Qyed1OGFM75ZCUWm6wbxB0cP+Y45mwh4GEA9lrI2c5c3x8qRwVQQkTPuQ1kk4jUU27dVw0fCDGKo8N+Ff\/LITK3LRA5NlSNfq48Utr61l9mdMS8XfngQPV61G15QAIoNCPGRFH3WoDuIk53dE70uxTET4BeIy+6dE8xZp8MaDDSiB7BpFQwJlpboGIEOqwTIZqG\/qLnpR2gDyMr4A6kGsaGn8mp+IyZ4PEXtIfdkQsx58HcwpqAVf3TteGt58VsK\/19uEkAC8A6n07pZJueUNCUV6mD3OaNVljM4K9bHJQJbvzgo7njFYhaI0kQd3SyUDijgAgl3gRM2xESMwqwr05LRRAAU6sbyGCp3lYAb90aBxaEa0+g3IMP5K9a\/DU5wO6dz4xRbA\/AZtNq618lLvwYJrkLMQV\/P+7ziUgDu2XwIIDg1obSgHKg7nBTy0yrsjllrX54pobvCYOLqNXkpDqAbz\/bSpuNk63ZM+7g1OM\/TwQ\/l2KAHPf6725SDD4JeLPYMN8JJy0cAQ5o6vws+Y4s+FUsqJgVVGrUPfjm7poryqjycyj5GMdLO6luzSZt5YrvDW3svWJ8MhhNkjvGOcqk4p9Qw4XG6L1HKr\/B91t14lHOK5E8gd5Y9Gt42JrPUeLdEiZ4Ws1jpAtuMh\/8mjAMDPza\/2WuNHN6PTJT\/C5paYIIWV3AFYgucBS4Bv+xYHdaZR1PmWS0RD8CRQOb8Z1g\/UbTV4+cZb7YNN3SKwiFIiTOkI42PCnKrjyD9VPu3NUmurPGdRq\/3JHsw0cOEGRDgyIWSE0mHTfkMQ0Ejlp864wVmRbCP50J+TI9pgEYo4JbJKRIgs7xO2DJpkcTe1tVue56eeiltzb1p27rWT2m0Ga0vmzLE3cDhVphOdWxMMeL6BxEztmLs6+673a4AYGMSNz1PJrbi7PAagqiatCGYzwT6YRQBpdfLLQM4pdicUEWfTu+9ECE\/2EZkGe+HFc4JDNc7oJ8WksH3PXsJV+pKwAcSYJrrLb0uGkvfYlPgqXnkSF7kxQgvYFyCSnXLJ5BjJcisnBS5i0TBNP++K\/k7ohi7LH648MARG0bhjID2xEkqzXsM6e5po9WiPRhiTeo9t9KGuCjOo\/udz77W6H9DKFxxQQLD76Fma2LtfmeisrS7aj06PLZMAw4ksJ8drEnu2u+2eZazCrYj6lYHcAoIzJUcGNiY10n14TFwbDWG8pY90Q2vBhHr06nRvOcrbkDnSD+e4YRf8CThPFs8S\/b15j2kLMrp2v9bpFUOVDQNV1edu9LSTOxoWDplFCfgdyYpK0cuA0PL35aBK3W8INFYBrQRWbgv3g4BApSiW44EdRA4G93HzncRA6sl2780h35xNussNpCtupOoYVEDhbeCSvQX1D\/vwhFxXLc0m3WHbWwxWX0o6oY0MDGz2QxfDYAxKXgBUF1BWCe37c2hu4PfRg5Xzhf65S49orqOT8uvVOnai6mJJmNsVIv6wfcimXE8FDi+Sxu1oP+tj+1rYBeejqriIK2Letd26aqLbGNLpaov0B1q1uNJwq6hiT5WSMuro6Rb9NOSF7NhMVeDGuY7uOYRBaGVquJ+5g2XtkFR9uS3tG3LIs3tUdxQbcaTKMsofnh7Y8p93qNz+6\/EFEUcDkQfEUz4zUvOaOA6E3R7arNC\/8g3DDIIpymjkj5N2wV4l1qxho4PeTg2yVdV4lnazd\/aKAGoD35HE3lq2iruZWA0fDwPcXTrqX6Q1ZeX3o+2pQri2IQ9cNDDxpQZPC05XpTp1NM7XYc5EdL9ojRUZAYwi3glln\/EUXuexwwatT3iUPb1wBb8aNJykPCmhq1PH9GE+yd5QOzkwuJs3lkQp4XZ38o4nt8gxHj8dDLlfEXkchgmYL0LyD\/2J8gw9guhWd+ewx7lyv12NG5Pm68u70w6MtQZWkmnb+rAc4lY5BYHCCQxIjyl3piHCcqte3D6VQXwgePZgs4xSGfJ752bz9aJSc\/5J2jWB2IEL\/YTZKlcQTj+UJuHT11tagdGTFngwVtukBQQUG31pW186P+\/dXGxnPZPBj59vzOZvy9JLgpqUyXEKOgORR1WrOceqoCAp0dga086ERUeS4S4swiGcRT\/hKl+YRZE5\/tYbf7MmXz2h5gfx+kxJnNxG4KnW+tuAQTdxDKZwIuMxbgDjI00VsSI+0Jxo8fahy0K5d7aG\/WU7faTNFNM6sUeFeNyCltej2crKzbHaTRs2k4Oq90Aee\/l661fyIFZya8Yz4XrHOxXl0LNKLruvWx55If5mRHalU+aTUkiZA2f4hEHR06ErzeMulogDvXZkOs87TERferUbSOWNICzFZHtengeiLG3Rruw1o5uRKll7IR4+BBzmL3HwqGwsIw6YgcyAxndbwQQtM9poP+V\/0DjBC0sIO3hpI4EK3yr5x6EK7mhX90QaqW\/qcbCm01N2WZUtpiEKDG9BW88RoXJJvskm0N2cUnLk+6M1NN8poyCGBUzBW\/+3QZjX940QWfg7Kce2L7Ic4gMuwYYYLlYFTW+gBo27+4m3SqgOZrakyqqgny0rddBxXoRuKmcgfyWhVWcV1lCgPS90bm0XzEChvkUnZo+aA\/p4TRKbpqIlEzCJpWiIxRBifDjrmV5bCnMHIDz8zc81T5uZ\/0lVKtYBbOImNcpfpTjbDiEzoum6NLWCEcpQz8LSFEY46+x+FtrZ3PSsFr\/UlOHdTwAZ4q9i\/tLBllUWuok7DP9JJ0QBEWfI+OvQnlbqTM1M5JssWmdtojKltifElQRLeHPc1ZxSfDuyXXjUVemLMjUebU\/HSUdypWA1cvsxNglWEquM1YmS4omMXtI\/y+m65CytOgibNSLlDtAg+d+kAC9xVON7xmP5im\/b3hyWg4sa1+WqOXkIcc4+A3wP\/p+Pw8+KLHB0jMJjM7QX9jlG1SBNOzHZIwW3C8Le8FrAHLUNMUrYKYxJf44dIGTIvQ2yXTASIl4m7o+E9eL+\/egTxnwqLvhHk+SFOX8x+gtn5gyNNOV+qlaZEunbGBihKcQrdSnb0F8BSsAWjImAiU9PCV0bkcc4JPIOu0mU9rcWxXjKk8LYF8Uo1tYpzt+1LOWdNV65spE8EZE9e2NbQYbCNswkP\/K1Fpu+XCM1CQLIbUcjOlf\/W4BpeAss4\/ev7UiHcwT\/dLPPUHgTnF6FT3nNN+rasekQTVPZFxNZ5TuXDqrZ7AMIM+eJotNZVkGFV+xUeqioZJrou58Mxc47EY0Rkv70u9PkfH4J5jcbrR5A1634ZHuvn\/MJ3UJYSSeIA9i11YCdSUep1dbgIvC\/0a7AYFPG\/w2esJas61zjlqChQcu+\/2vEcUsdHxD7OdF22WcR2PxaE9r1ytzWvZqrAEruUCs5A4D5YHBdyy21gKqy9RgcSoF41P4DVBKsMOXeR0yT2\/8gIMv9yyzjPIlRX5MqegQ6UWzgBxF5hd06O36WHeUf\/J4+ZRpUQNHYrcdoHm8kNiCGF1gAbyxkwa+gt9p681IOT5dK6A+I8olwXVEpvkWhz5Mo4HvWDpfNbc+KBd5YKoSAdWZBYw0btoMdJKCU3UAyOC9AL7VCl7VfxrgPD2TGJRHCe6PfcNFUKES4bO3Ik7F+0Y74VTROxGN3MDDx58uO3lfEMMAvp+OdH0zfAoPBxovK6BGtvUAzD1AXhEa6UgETuVIrrAJmvbRzYBuvSWrRCHvcjc3PV8JipiZWC9mHBouOr2JCHouE1x3Qzs1nj3GDMpyQP5HhyNcv3yosvPEkS6I13hxqkUCJw9JdSuSG974XtNVPk1qFcDfT7Kve1EAugiF0MesqNsrsCi4orknjRZR6sYmz76FaG1V\/aYqLuanYZNLOheuw60DcEFIJtgYre5nO5OpRVvMNddLvUNnnzpn9djeiIJBGR6NPmfWMj6cDCu38nd\/SSHexsCpa2\/fcpEMhizqt0QmFiDtd8wz+kMLUjokam8EceygNB3OFPBEI\/bn\/xJDSVEptlsVwGMTdoYsVdqoRoYPKfTQ7qqn4mhhl3RUj4LvFWc8bRr7OGpzU6MoS42EXSYOYhYMDOAooebKS7lFO5V5UOOkgyXBfUCnRLt0EIWqay8OSGQoStEuo6wCi68SVTKs2ikaIBCjYsDWi9QuD4E2pVvYpCqPmvjaaS+iy7zRm8r5Qqo9cIBzFHYG70ig246XIrIPt\/0nHHPy2E1yjaLdlh6TrnPIH5G9etuiyYUaXJwfyVWHtOCHVgkQSne7UJJWxGl3Y\/2N5dOsFXKOhLLjejqYdhQzRJ\/nBgr5A1GpT9+CmDgcKw4dDseh4bcoGWn0XK6dUa2DCWu\/hdTFZOqOT0ILaCfo99Ez4WxfVFj6h1JECR7vvGkNwnGnOUDpN2GD6cWcbUAg1eJQyYqdhjiIRddfx10wrLNWggbzvS2LiS9ueQvrXPBwhmYXIwBvMQJ6pZBx7A3+xmNzpjYu+o2oyZ6GzHcxi+8XQv+vPnxslV1HPyf5cIxP1L4aABK2DcGORaD46COrFpwsuT7lR+wyWw0CAdgxDBxaPOQbfGq6lk4xabwaUuQetN6oC+DxXEWWmk20lBcbVugnBgvZY2Y+iA0SY3wyfF\/+kvumW31gtfHzCbHREf+GgkoGSHkri1U1C2mnAnHRZLZmEqL6xT3bT9CvaQx8WjtanHUrxQRdRkIkAQ9GUcWtjWatIjvD8WIyYJpGVSaHZ6s9xP8jRqNWmBFw1Vm+wdI9eDeUWlRmOfkjhU4yapSfsdxpoluGcBwYOYq8jwAaNWg\/IF4M6JFZdt5i+U+qcpT8l6Gq03TBd7Dm2GiLkPIxnGYi5ZEtoO9nMZtZIEhk\/7lU+P8iXZXH7oXPTzDacquSE\/3iEohO72AZ48KikaXlNLkPfgWMiyk2nc46e36zukdLm83RwyYNxqJpl9CsbmMU5UYLuXxmoQLtNeh+SjCChAto7h","iv":"b6f1070a9fa140f87401a420f4676c15","s":"61af6db31053cd21"}
Share your thoughts. Click here