Mobile
December 18, 2014
Mobile is more than another channel
By Chantal Tode
Many businesses continue to treat mobile as just another channel, dooming them to failure because they are not taking advantage of the new revenue and service opportunities mobile provides, according to a new report from Forrester.
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","iv":"4ab232089e0c6cc7050c7fc175e6c85e","s":"30d86eca4e89ce76"}
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