Retail
August 12, 2019
Half of luxury shoppers say gift-like packaging makes brands appear more upscale. Image credit: Net-A-Porter
By Sarah Jones
Two-thirds of luxury consumers say they increased their online shopping over last year, and they show a greater preference for ecommerce than the average population.
{"ct":"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","iv":"7b5e28e2aaaa59e4e1a5a8b55d2a5710","s":"2b137dcbd3a41f8e"}
Share your thoughts. Click here