Retail
August 12, 2019
Half of luxury shoppers say gift-like packaging makes brands appear more upscale. Image credit: Net-A-Porter
By Sarah Jones
Two-thirds of luxury consumers say they increased their online shopping over last year, and they show a greater preference for ecommerce than the average population.
{"ct":"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","iv":"651f1a31423260989fe990bff13fa9ef","s":"f245cd0eff3759fd"}
Share your thoughts. Click here