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Mobile

67pc affluent smartphone owners use mcommerce: study

March 26, 2012

 

By Rachel Lamb

More than two-thirds of affluent consumers who own a smartphone have used their mobile device to shop for products and services, but since they prefer the in-store experience, luxury brands have to start creating humanistic experiences on mobile.

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  1. Bleu de Chanel dives deep with new campaign
  2. Day’s wrap: Gucci, Mandarin Oriental, Fendi, Givenchy and auto standards
  3. Gucci puts lens on self-expression in eyewear ads
  4. Mandarin Oriental continues expansion push in China
  5. Apple, Piaget, Ritz-Carlton, Christie's, Forrester & IBM to speak at LuxeCX Sept. 25
  6. Fendi enlists rap queen for next collaborative capsule collection
  7. Optimizing human flow: Making the most of data and experiential marketing
  8. Four Seasons to stage “underground playground” in London
  9. Fortnum & Mason turns store into art exhibition
  10. Baby, you can drive my (eco) car
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