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Research

Bespoke experiential marketing still best way to target ultra-wealthy: report

April 18, 2014

Across sectors, ultra-high-net-worth individuals are key to business. Across sectors, ultra-high-net-worth individuals are key to business.

 

By Sarah Jones

Sixty-eight percent of luxury industry insiders believe digital marketing is not an effective method to reach ultra-high-net-worth individuals, according to a new report by Wealth-X.

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  5. Rolls-Royce Black Badge turns 10
  6. Vestiaire Collective study links self-doubt to new purchases
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  8. Silversea previews five signature spaces within The Cormorant at 55 South
  9. Mercedes-Benz highlights 140 years of automotive progress
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Gucci drops see-now, buy-now Primavera edit
Burberry releases ‘The Trench, Portraits of an Icon’
Silversea previews five signature spaces within The Cormorant at 55 South